Business Insights Executive (m/f/d)

at  British American Tobacco

BAT IS EVOLVING AT PACE - TRULY LIKE NO OTHER ORGANIZATION FOR A BETTER TOMORROW.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey!

ACCOUNTABILITIES

• Design and conduct analysis (returning standards & ad-hoc) based on numerous available performance data sources
• Modelling market & consumer trends into performance estimations mainly share & offtakes volume forecast
• Link observations from performance data to consumer-, brand-, and market trends to formulate causal hypothesis
• Closely cooperate with all marketing functions (Brand, Trade, Finance) to achieve a holistic interpretation of performance data
• Merge comprehensive analysis results into holistic insights to derive strategic recommendations for our Senior Management
• Own, present and share results and recommendations in different forums and project related workstreams
• Steer and cooperate with external agencies
• Support the Business Insights & Manager & Sr. I&F Manager in day-to-day business
• Manage company-wide projects and special assignments

EXPERIENCE REQUIRED

• > 2 years marketing experience in an analytical function

TECHNICAL / FUNCTIONAL / LEADERSHIP SKILLS REQUIRED

• Distinct ability to think analytically and strategically with strong affinity for numbers
• Ability to describe complex data in a concise manner and use data to derive insights and recommendations for actions
• Structured, organized and independent working style with attention to quality, detail and accuracy
• Effective communication and presentation skills to impact the marketing organization and gain valuable context
• Strong commercial acumen
• Flexibility, high level of resilience and independency

EDUCATION / QUALIFICATIONS / CERTIFICATIONS REQUIRED

• University degree specialised in marketing and/or statistics/analytics/mathematics
• Good knowledge in working with BI systems as well as outstanding Excel and PowerPoint skills

QUALIFYING QUESTIONS FOR APPLICANTS

• Do you feel comfortable working with numbers and large datasets?
• Do you have good knowledge in Excel and have used Power BI before?
• Are you a team player and like to work cross functional?

ROLE PROFILE

GRADE: Experienced professional
JOB TITLE: Business Insights Executive
FUNCTION: Marketing
SUB FUNCTION: Insights & Foresights Central Europe
CITY & COUNTRY: Hamburg, Germany

WHAT ARE THE KEY OBJECTIVES AND EXPECTATIONS FROM THIS ROLE?

Be an integral part of the Insights & Foresights team in Central Europe with key focus on creating tangible business value via holistic performance, market and competitor analysis on Germany.

WHAT IS THE DIRECT IMPACT OF THIS ROLE ON THE TEAM OR ORGANIZATION?

Contribute to the S&OP process for respective category by building & reviewing the Market Share forecasts, set focus topics to understand consumer behavior and drive impact through business recommendations to Area & Germany CU teams. Assist for yearly plan creations including the development of convincing management presentations. You will be working in close collaboration with the Business Insights & Planning Manager, Senior Insights & Foresights Manager and direct department colleagues.
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Reports to: Senior Insights & Foresights Manager Germany

• Number of Direct Reports: N/A
• Core Relationships
• Internal: CE Area MLT, Commercial Unit Germany LT, CE Insights & Foresights Team, Forecasting & Planning Team, RGM Team, Commercial Finance, Category Management, Field Force & Trade Marketing Germany, Operations, Supply Chain, Legal and External Affairs, Digital Marketing
• External: Regional SP&I, Market research agencies
• Geographic Scope : Local
• Travel Required: Limited, 5%

At BAT we are committed to our purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global top employer with 53,000 BAT people across more than 180 markets
• Brands sol in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women´s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie