Business Marketing Director – Performance and Technology

at  AlixPartners

It really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone.
AlixPartners has embraced a hybrid work model to provide flexibility and support our employees’ work-life integration. Our hybrid model combines a mix of in-person at an AlixPartners office on Tuesday, Wednesday, and Thursday with and remote working options for Monday and Friday.
LOCATION: New York, NY

WHAT YOU’LL DO

As the Firm enters the next exciting phase of its growth trajectory, we are expanding our marketing team and looking for exceptional marketing talent to make growth happen. This is a unique opportunity to bring your marketing, leadership, and entrepreneurial skillset to bear on building a business with an already established reputation, enviable track record and aggressive growth ambitions. We’re looking for change agents, people who can make things happen and assume an active role in taking the business to the next level. This is about writing the marketing playbook for growth rather than simply executing what’s gone before. You will already be an accomplished strategic marketer and are now looking to make a real and measurable impact on business metrics. You will be looking for a fresh challenge with an organization that is open to the full range of impact that marketing can deliver. That’s who we are. If that’s who you are, read on.
In this key role within the AlixPartners’ Corporate Services team, you will develop and deliver marketing activities for the firm’s world-leading Performance and Technology (P&T) practice. Success is when more clients know us and consider us for complex consulting projects. Your primary focus is helping our ~20 practice leaders to grow the business by building recognition and nurturing new and existing relationships using all components of the marketing playbook.
We are looking for an accomplished, credible, and commercially focused marketing professional to deliver targeted, tailored, and sophisticated marketing strategies and campaigns with global application. The successful candidate will serve as a strategic thought partner to the P&T consulting team, helping to shape the overall go-to-market strategy as well as leading and overseeing the delivery of P&T marketing activities.
The Business Marketing Director is a full-time role reporting to the Head of Business Marketing and with significant interaction with the leadership of the newly created P&T Practice team. The role is based in the New York office and will require occasional travel, including international. Paid relocation is not available.

SPECIFIC RESPONSIBILITIES INCLUDE:

• Strategize with P&T global leadership to recommend, construct, and deliver marketing strategies and activities which reflect the practice’s growth ambitions and go-to-market approach. You will sit on the P&T leadership team, participate in their meetings, and interact 1:1 with senior leaders. They will look to you to bring ideas and expertise on how to best market the practice, including the alignment of offerings across the two separate practices to greater leverage our market opportunities.
• Identify, size, and prioritize target audiences in partnership with the leadership team and Business Intelligence Center, providing insights into likely buyer motivations and personae.
• Track and analyze competitors, identifying opportunities for AlixPartners to stand out and deliver differentiated messages in the market.
• Partner with other AlixPartners marketing resources (corporate marketing, media relations, content, events, business intelligence / research and digital teams) to develop content and deliver highly integrated and focused marketing campaigns that move the needle on target buyer awareness, consideration, and engagement.
• Lead the annual marketing planning process, working with practice leaders, Business and Corporate Marketing to align growth priorities with P&T marketing investment and ROI targets.
• Create an annual P&T marketing plan, ensuring the scheduling of activities provides ongoing opportunities to build the level of engagement with the market.
• Design and manage a full set of marketing and BD collateral, ensuring consistency across P&T sectors, compliance with the firm-wide band, and tailored buyer / sector messaging where appropriate.
• Ensure the practice’s online presence in proprietary and third-party channels is up-to-date, dynamic, and projecting the full weight of the P&T offer.
• Track and monitor all relevant marketing / funnel / pipeline KPIs, relating marketing inputs to business outcomes, providing insights on winning practices and recommending course-corrections as necessary.
• Identify and deliver the correct blend of emphasis on promoting practice area (core technical disciplines), people (individual SMEs) and product (specific solution offerings) within the overall marketing agenda.
• Work alongside our commercial partnerships team for co-marketing of strategic partnerships and alliances, ensuring that AlixPartners secures maximum marketing exposure from the relationship.
• Build the AlixPartners brand in the P&T space by amplifying the practice’s technical and industry expertise using experiences, successes, and case studies.
• Provide strategic input to the firm’s corporate marketing team, identifying opportunities to amplify the P&T team’s position within the Firm’s wider marketing agenda.
• Operate cross-border to ensure global and local priorities/activities are clearly understood, consistent, and visible.
• Coach senior consulting leaders on how to build and promote their personal brands, how to write effective marketing briefs and how to create the right client messaging.
• Manage, mentor, and develop a small industry sector marketing team, setting performance and development goals in line with firm marketing and industry priorities and providing performance coaching and feedback to build the individual’s contribution to P&T and AlixPartners’ marketing community.
• Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.