Business Marketing Manager, APAC (9 months Maternity Coverage)

at  BUSINESS NEWS ASIA LLP

COMPANY DESCRIPTION

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBCUNIVERSAL GLOBAL ADVERTISING AND SALES: ABOUT US

NBCUniversal Global is the world’s number one destination for marketers to reach audiences around the world, in a brand safe, premium environment. With a footprint that extends to 150 countries, NBCUniversal Global is the gateway for brands to reach over 700 million people consuming its content every month.
The NBCUniversal Global team is the navigator to a vast portfolio of news, sports and entertainment content brands, a premier motion picture company, significant production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. In addition, the team also gives partners access to NBCUniversal Global’s network of strategic partners including Sky and RTL AdConnect.
NBCUniversal Global’s award-winning inhouse agency, Catalyst, is an international team of passionate visionaries, creators, storytellers, thinkers and audience specialists tasked with serving as the link between brands and our premium audiences around the world.

JOB DESCRIPTION

Elevate and amplify NBCUniversal’s portfolio of brands and services amongst marketers and media agencies across APAC, to help drive revenue for the Global Advertising & Partnerships team.

BASIC REQUIREMENTS:

• A proactive, self-starting and independent person who is comfortable working as part of a passionate, fast-paced team across multiple territories (prior experience in APAC preferred).
• Experience of writing formal communications and delivering presentations.
• Excellent negotiation, influencing and interpersonal skills.
• Excellent organization and project management skills.
• Gravitas in dealing with senior internal and external stakeholders.
• Solution orientated, commercially focused and deadline driven.Experience working in media industry preferred.

• Deliver against the global marketing and communications plan
• Event activation
  Industry trade events:
  Pitch for and secure speaker placement at events on our priority event list.
  Negotiate event partnerships including barter and paid for opportunities.
  Leverage CNBC media partnerships and build strategic relationships with event organisers.
  Owned events:

Work closely with the events team to deliver client and prospect events. Includes guestlist management, event collateral, content programming and post-event comms.

• Press/Earned media

Pitch for and secure press opportunities in region including, interviews, op-eds, inclusion in forward features.

Work with the VP Marketing & Communications and Research team to identify regionally relevant research and insights and pitch to trade press.

• Awards

Manage campaign submissions for industry awards. Liaise with sales teams to collate entries and work with the in-house agency, Catalyst, to build video content to support entries.

• Case Studies

Responsibility for sourcing case studies and uploading to the corporate website. Work with Catalyst to source relevant video content.

• Website

Work closely with the website team to ensure global is included in all relevant sections and where relevant, included in external paid media campaigns. Manage and measure incoming leads.

• eCRM

Work with the Marketing & Communications Coordinator to build a holistic eCRM strategy and plan for global clients, inclusive of APAC priorities. Collaborate with the US to ensure US eblasts are leveraged for local clients.

• Support for APAC sales teams

Support local teams with sourcing premiums, securing event tickets and general assistance that aligns with the marketing plan.

• Support for CMO NOW

Pitch for and secure CMO NOW activations at industry events.
Manage process for local activations, working closely with the VP Marketing & Communications.
Work with sales on invitations, manage day of production and be poc for interviewees, follow up comms and on-air schedule.
Work with the EMEA Marketing Manager to ensure APAC content is represented on the CMO NOW hub.