Business Optimization Manager

at  autoTRADERca

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform’s suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync’s diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..
Business Optimization Manager

Summary of Job

• Subject Matter Expert for mission critical Salesforce application and related system development,
• Under general direction, responsible for Salesforce application and related systems development. Lead and set direction for Salesforce usage and implementation within TRADER and subsidiary businesses.

Responsibilities for this role include:

• Responsible for the overall structure and design of Motoinsight’s Salesforce platform
• Provide architectural leadership to the company’s Salesforce platform and ensure that best practices are both created and then followed.
• Act as a liaison between business stakeholders and Salesforce developers to ensure requirements are met. Document business requirements, and test solutions for different initiatives.
• Liaison with the Tier 1, Tier 3, Tireless, and Unhaggle teams to incorporate these products into Salesforce and maintain cross-departmental communication.
• Design, define and develop customer features and product integration on the Salesforce architecture.
• Streamline workflow and processes in Salesforce, including ensuring proper sales hygiene with accounts and operation management, etc.
• Evaluate the connection of internal tools to ensure efficiencies across departments.
• Consult with senior management team, and their teams, to understand their analytics needs.
• Develop metrics and reporting to be included in senior management reporting presentation decks.
• Conduct customer analytics with sales data and assist DSM teams with customer presentations.
• Assist the DSM Managers with retention reports and ad hoc reporting.
• Aid Sales and Marketing in establishing connections between any Marketing platforms and Salesforce, while also ensuring substantial KPIs are set up.
• Support Product Marketing with trend analytics using Redash queries and enabling further set ups within Salesforce.
• Support Finance with churn and retention analysis, and any other analytics as required and can be supported with available capacity.
• Understand Salesforce sharing and security (roles, profiles, permissions, OWD, sharing rules)
• Experience implementing Salesforce configuration changes including Flow, fields, page layouts, record types, custom settings, dashboards and reports
• Troubleshoot workflows, approval cycles, email campaigns or auto-responders.
• Help with SSO, two-factor authentication, and certificate problems.
• Help users develop or fine-tune reports so they yield meaningful metrics.
• Expand sharing rules and access privileges so records can be properly viewed and manipulated.

• Overall, the approximate split of work is expected to be in the range of 50% Salesforce development related and 50% Analytical work.

  Job requirements:

• Job Requirements (required (R), preferred (P) or asset (A))

• Bachelor’s degree in computer science or equivalent (R)
• Proven work experience as a Salesforce Administrator or similar role (R)
• Salesforce certified administrator or Salesforce advanced administrator certification (R)
• Extensive experience in the administration and maintenance of Salesforce systems (R)
• Experience in performing Salesforce upgrades and ensuring successful integration. (P)
• Exceptional ability to create and maintain Salesforce databases (P)
• In-depth knowledge of Salesforce products and their functionalities (R)
• Familiarized with Zuora CPQ (A)

Required Soft Skills and Competencies

• Innovation Management: Requires strong conceptualization skills.
• Priority Setting
• Strong Organizational and Time Management skills
• Quality Management
• Problem Solving
• Experience with Agile SCRUM development methodology and Kanban.

• Responsible for the overall structure and design of Motoinsight’s Salesforce platform
• Provide architectural leadership to the company’s Salesforce platform and ensure that best practices are both created and then followed.
• Act as a liaison between business stakeholders and Salesforce developers to ensure requirements are met. Document business requirements, and test solutions for different initiatives.
• Liaison with the Tier 1, Tier 3, Tireless, and Unhaggle teams to incorporate these products into Salesforce and maintain cross-departmental communication.
• Design, define and develop customer features and product integration on the Salesforce architecture.
• Streamline workflow and processes in Salesforce, including ensuring proper sales hygiene with accounts and operation management, etc.
• Evaluate the connection of internal tools to ensure efficiencies across departments.
• Consult with senior management team, and their teams, to understand their analytics needs.
• Develop metrics and reporting to be included in senior management reporting presentation decks.
• Conduct customer analytics with sales data and assist DSM teams with customer presentations.
• Assist the DSM Managers with retention reports and ad hoc reporting.
• Aid Sales and Marketing in establishing connections between any Marketing platforms and Salesforce, while also ensuring substantial KPIs are set up.
• Support Product Marketing with trend analytics using Redash queries and enabling further set ups within Salesforce.
• Support Finance with churn and retention analysis, and any other analytics as required and can be supported with available capacity.
• Understand Salesforce sharing and security (roles, profiles, permissions, OWD, sharing rules)
• Experience implementing Salesforce configuration changes including Flow, fields, page layouts, record types, custom settings, dashboards and reports
• Troubleshoot workflows, approval cycles, email campaigns or auto-responders.
• Help with SSO, two-factor authentication, and certificate problems.
• Help users develop or fine-tune reports so they yield meaningful metrics.
• Expand sharing rules and access privileges so records can be properly viewed and manipulated.
• Overall, the approximate split of work is expected to be in the range of 50% Salesforce development related and 50% Analytical work