Campaign Analyst

at  The Star Entertainment Group

CAMPAIGN ANALYST – CASINO MARKETING

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices.
Our properties across Brisbane, the Gold Coast and Sydney are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.
As our Campaign Analyst on a 12-month contract reporting to the Senior Campaign Analyst, you will build and execute direct marketing campaigns that engage and excite audiences and drive results for The Star Entertainment Group properties.
With a deep understanding of data analysis and segmentation, you will have the ability to deliver targeted and personalised campaigns using Salesforce Marketing Cloud. You will possess excellent analytical and reporting skills, utilising them to measure campaign performance and make data-driven recommendations for optimizing future strategies.

• Build and execute owned campaigns via owned channel.
• Provide input on campaign targeting to drive improved campaign ROI.
• Ensure completion of pre and post campaign analysis, including measurement of ROI.
• Support the Senior Campaign Analyst to drive test & learn strategies to support continuous improvement.
• Peer to peer reviews of campaign builds.