Campaign Analyst, Visa Managed Services (12-month Fixed Term Contract)

at  visa

Company Description
As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.
Job Description

TEAM SUMMARY

Managed Services is part of Visa’s consultancy division, serving Visa’s clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving performance and profitability.
In Australia, New Zealand and the South Pacific, Managed Services lead the efforts to help our clients deliver, execute and implement strategic projects. Our team champions a solution-first mindset and Human Centric Design methodologies to design and deploy leading class customer engagement and portfolio optimisation solutions for our clients. We deliver on objectives from a shared value agenda, effectively becoming the trusted delivery team for our clients and partners. Managed Services is a fast-growing area of the Visa business where our people are the product – and the priority.

QUALIFICATIONS

• 5+ years related work experience in building and executing marketing campaigns using data-driven methodologies
• Proficiency in Data Analytics, Consulting or Marketing Analytics
• Proficiency in SQL is required
• Knowledge of the Unica marketing automation platform tool is preferred
• Experience in data visualisation is required, PowerBI is highly preferred
• Experience in other query language (e.g., SAS or Python) highly regarded
• Advanced skills in Excel and PowerPoint and the ability to effectively communicate a story through data (visualisations, storytelling)
• Good communication skills
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, team player and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly
• Autonomy in managing stakeholders

• Collaborate with marketing and product teams to create data-driven campaigns that optimise prospects conversion
• Work closely with data analysts to understand campaign requirements and intricacies
• Execute campaigns and subsequently support the monitoring of success
• Explore our clients’ data infrastructure and systems, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarise analysis on customer needs, product positioning, campaign performance and market trends in actionable and engaging business updates
• Bring to life key marketing insights to drive account penetration and upsell motions to improve engagement and retention
• Understand and communicate what drives performance and opportunities for marketing messaging
• Build feedback loops to highlight knowledge gaps and drive future analysis and research
• Document processes, key learnings and best practices in artefacts that can be reused across the client’s business