Campaign Data Analyst

at  MLC Life Insurance

Are you committed to bringing your best to life every day?
At MLC Life Insurance, we’re proud of our history of protecting Australians for over 135 years. We provide flexible, affordable, and innovative insurance products to almost 1 million Australians. We’re Australian-led and managed, and part of a global network through our partnership with one of the world’s leading life insurers, Nippon Life Insurance Group.
We’re driven by a powerful purpose, providing our customers and their families with a Promise for Life to be there when they need us most – and that’s a great purpose to bring us together at work every day.
We work hard to deliver a total customer experience that keeps our customers and partners at the forefront of all our decisions. We’re a values-driven business that strives for high performance and growth as we look towards the future.

We have a 14-month fixed term contract opportunity to join our Brand and Marketing team as a Campaign Data Analyst.
This position involves bringing data to life by facilitating campaigns. Your primary duties include supporting campaign execution, reporting on performance, and proactively identifying insights that can be transformed into campaigns.
You are the liaison between the marketing team and the data specialists from the Data & Analytics, Claims, Product, and Retention teams.
You work closely with the Marketing Leads and the Marketing Cloud Implementation Lead to deliver insightful and relevant communications. You monitor campaign performance closely to identify opportunities for improvement and optimisation. Your responsibility is to assist the marketing team in creating and using targeted customer segmentation to ensure that MLCL engages with the right customers at the right time through the right channel to enhance the experience and maximize retention.