Campaign Lead, Digital Agile Sales & Marketing

at  CIBC

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
CIBC.com
What you’ll be doing
Reporting to the Senior Manager, Digital Agile Sales, you will be coordinating a cross-functional team to execute CIBC mass and targeted marketing campaigns, focusing on the end-to-end Digital client experience. As a savvy digital marketer leveraging Agile Marketing methodology, framework and best practices, you will play a critical function turning ideas into best in class personalized digital marketing experiences on CIBC.com, Online and Mobile Banking. Leading the cross-functional team and collaborating with key partners, you will rely on insight to develop the optimal client experience, including in-depth knowledge of the client journey, planning and executing tests and optimizing experiences to drive business outcome.

Areas of focus:

• Acquisition Sales – new product open, existing product stimulation, cross channel sales lead referrals
• Product Engagement – usage of existing products
• Sales Leads – digital referral to agent assisted channel
• Digital engagement – adoption and use of Digital channels

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Lead and Execute Digital Marketing Campaigns: You will develop and execute a digital campaign utilizing learnings from past campaign performance, Digital Marketing best practices and data-driven insights. You will drive the best client experience using tools such as Adobe Analytics, Adobe Audience Manager and Adobe Target, while meeting business and sales targets.
• Measure, Analyze and Optimize Campaigns: You will analyze reports and dashboards, leveraging Adobe Analytics to provide timely recommendations to improve overall digital performance for assigned initiatives based on pre-defined digital marketing KPIs, including in-market optimization. You will create in-depth post campaign analysis report and present to key partners on performance and recommendations for future campaign.
• Lead a Cross Functional Team: You will work closely with a cross functional team to plan, design, build and optimize marketing campaigns through to launch leveraging Agile framework, with great attention to detail and transparency.
• Build Relationships: You will work closely and collaboratively with Marketing teams, Business Partners, Data, Audience and Optimization, and Digital Sales & Strategy teams to lead the execution of Digital Marketing campaigns.

Who you are

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do.
• You act like an owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
• You embrace and champion change. You’ll continuously evolve your thinking and the way you work in order to deliver your best.
• You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, defined benefit pension plan, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location
Toronto-81 Bay, 33rd Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Agile Marketing, Campaign Development, Communication, Digital Marketing, Interpersonal Communication, Marketing, Marketing Campaigns, Results-Oriented, Salesforce Marketing Cloud, Time Managemen

Please refer the Job description for details