Campaign Manager - Red Balloon

at  Big Red Group

WHO ARE WE?

Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.

ARE YOU A CURIOUS, ORGANISED, AND PASSIONATE CAMPAIGN MARKETER WHO LOVES GROWING ICONIC BRANDS? THEN READ ON…

We are looking for an experienced Campaign Manager to grow our iconic RedBalloon brand through delivering industry-leading campaigns. In this role, you will be responsible for delivering attention to the RedBalloon brand through impactful media choices, exceptional creative briefs, and a strong understanding of your media channels. You will plan, execute and optimise all key brand channels, while inspiring the wider team of digital specialists to deliver a seamless, full-funnel execution of campaign ideas.
To thrive in this role, you will be on the pulse of best-in-class media. You’ve bookmarked the EFFIE’s, and you love watching recaps of the Superbowl (the ads, of course). You will love bringing creative ideas to life in even more creative ways across ATL, events, activations, social, digital, and partnerships. You will be a natural leader, who can map, plan and execute industry leading campaigns on-budget, on-time, and on-brand. You will be our channel expert across both digital & traditional media, with a strong understanding of the full funnel, how to make data-driven decisions, and deliver creative best practice.
You will be the glue for the RedBalloon team, working closely with the Brand, Creative, Digital Experience, Performance & Social teams to deliver full-funnel excellence across all touchpoints of the customer journey & to outperform KPIs across brand, retail & tactical/sale campaigns. If you love making a real impact, taking ownership of your channels, problem solving, and working with exceptional talent – you’ll love it here!

Key Responsibilities include:

• Developing campaigns by collaborating with the marketing teams to plan and implement effective campaigns across including digital advertising, email marketing, social media, content marketing, and more
• Overseeing the end-to-end campaign process, from ideation to ensuring campaigns are delivered on time, & on budget
• Building & communicating clear timelines to ensure cost-effective media purchases
• Identifying key channels to deliver creative ideas in creative ways, creating briefs that lead agencies to true creative outputs
• Managing agency relationships with media & PR from campaign inception to execution
• Overseeing the creative execution of campaigns by managing creative resourcing, reviewing briefs, and approving content
• Monitoring campaign KPI performance
• Managing campaign budgets, ensuring optimal allocation of resources to achieve maximum ROI
• Working closely with internal teams, including performance, affiliates, data and customer support, to align campaign objectives with overall business goals

Key Responsibilities include:

• Developing campaigns by collaborating with the marketing teams to plan and implement effective campaigns across including digital advertising, email marketing, social media, content marketing, and more
• Overseeing the end-to-end campaign process, from ideation to ensuring campaigns are delivered on time, & on budget
• Building & communicating clear timelines to ensure cost-effective media purchases
• Identifying key channels to deliver creative ideas in creative ways, creating briefs that lead agencies to true creative outputs
• Managing agency relationships with media & PR from campaign inception to execution
• Overseeing the creative execution of campaigns by managing creative resourcing, reviewing briefs, and approving content
• Monitoring campaign KPI performance
• Managing campaign budgets, ensuring optimal allocation of resources to achieve maximum ROI
• Working closely with internal teams, including performance, affiliates, data and customer support, to align campaign objectives with overall business goal