Campaign Specialist

at  ReadyTech Group

ABOUT US:

Making a meaningful difference with mission-critical software that empowers communities to thrive.
ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems – supporting multiple businesses across a variety of markets to be ready for anything.
We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.
It’s an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star – the communities we serve, and society at large.
Using your expertise, you will assist with scope requirements, field design documentation, and change request testing. You will also act as an “expert” product resource for customers and will be expected to communicate and prioritise customer requirements to other areas of the business. A focal point of your role involves optimising overall efficiency and performance by identifying opportunities to enhance internal processes.

SKILLS REQUIRED:

• Outstanding analytical and reporting skills, working with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
• Demonstrated experience utilising and optimising marketing automation tools including CRM, Google Ads, Google Analytics and paid social. 3. Experience
• Tertiary qualification in marketing, communications or a related field.
• 2-4 years’ experience in B2B marketing, ideally within the technology or education sector (desired but not essential).

ABOUT THE ROLE:

The Campaign Specialist role will focus on driving the Marketing & CX team’s acquisition and growth campaign efforts through designing and implementing multi-channel demand gen and growth (upsell/cross-sell) campaigns, as well as contributing to the development of end-to-end marketing processes and automations to support the expansion and growth of ReadyTech’s services and products within the Education & Work Pathways segment.
Reporting to the Acquisition Marketing & CX Lead, this is an exciting role for an energetic, creative and results-driven campaign marketer that will provide the right candidate an opportunity to be part of an amazing next stage of growth for ReadyTech.
To be successful in this role you will be a team player, have an obsession for data, show an absolute commitment to the delivery of high-quality marketing campaigns and thrive in a fast-paced, dynamic environment where no two days are the same.

KEY RESPONSIBILITIES:

• Proactively contribute to the planning, development and execution of customer acquisition and account growth programs and campaigns.
• Develop and deliver digital assets to support campaign initiatives that excite our customers and lead to online conversions including, but not limited to, eDMs, landing pages, social media content and videos.
• Create and build design assets (via Canva) for campaigns and marketing initiatives, ensuring brand compliance.
• Design, build and optimise campaign pages/content including sourcing appropriate imagery, creating meta descriptions and applying appropriate tags and keywords.
• Support both face-to-face and online events including development of eDMs, landing pages, social campaigns, and any relevant administrative duties