Campaign Specialist

at  Rekuten Global

Job Description:
Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.
If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.
The Role:
Rakuten Kobo Inc. is looking for a Campaign Specialist to join our Marketing Delivery team! The team supports the marketing organization by executing campaigns across multiple channels – currently email, push and kobo.com marketing areas. We create solutions to meet business requirements, write code, perform QA testing and deploy campaign elements to market.
Reporting to the Manager, Campaign Services the Campaign Specialist plays a vital role in delivering nearly flawless data-driven, and promotional email and push marketing campaigns to market. They will be responsible for interpreting business requirements to design solutions, QA testing, segment creation, email deliverability reporting, investigating data feed failures, and launch/deploy working with multiple in-house clients, to deliver high-quality customer experiences on-time.

The Person:

• Values quality
• Ensures browser/OS/ISP compatibility, usability, performance, and adherence to project specifications through QA testing and working closely with producers to resolve issues
• Creates test scenarios, test data, and sets up campaigns including dynamic elements using rule-based logic to ensure all possible issues are identified
• Creates target audience segmentation, ensuring we reach the right audience in alignment with marketing requirements
• Demonstrates a diligent and methodical approach to all aspects of the role
• Launches campaigns including, but not limited to email, website banners, landing pages, and push notifications, with incredible accuracy
• Monitors and audits for campaign deliverability and data accuracy in live CRM messages
• Quick to respond to live issues that may occur by assessing potential impact, creating an action plan, and communicating the issue to the appropriate stakeholders
• Analyzes data and makes recommendations for maintaining and improving email deliverability performance
• Demonstrates curiosity and a ‘seeking the truth’ mentality and approach to situations and projects
• Takes initiative to dig in and solve any challenge presented
• Can work both independently and collaboratively with cross-functional teams to troubleshoot code or data-related issues
• Maintains an in-depth, up-to-date knowledge of all relevant emerging technologies, tools, and current web/email/mobile trends, bringing forward new ideas to up our game
• Challenges the status quo, going above and beyond on assigned projects
• Is focused on efficiency
• Consistently identifies and recommends improvements in the production workflow
• Identifies and suggests ways to improve data integrity, field management and automation within marketing platforms
• Seeks out and applies new tools, programs, methodologies, and practices for the improvement of the email, push, and web production process
• Stays abreast of latest developments in marketing automation technologies, including Oracle Responsys
• Provides recommendations to optimize customer journeys
• Excels in a fast-paced and collaborative working environment
• Interacts with internal and external teams to ensure that all projects will display and function as expected
• Works with project managers and stakeholders to understand campaign requirements, questioning if we are building the best customer experience possible, and up-to-date on project progress
• Demonstrates excellent verbal and written communication skills
• Learns quickly working independently with the ability to self-manage and multi-task on a day-to-day basis

The Skillset:

• 1-2 years of experience working with marketing cloud platforms (ex: Responsys Interact, Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketo, etc.) with a focus on marketing automation
• Comfortable working with cloud-based tools for project collaboration (ex: Clickup, Asana, Figma, Box, Slack, etc.)
• Aptitude for logic based statements/segmentation and multi-channel campaign coordination
• Ability to work independently and successfully in a dynamic, fast-paced culture
• Highly detail-oriented with strong project management and organizational skills – proven ability to own and execute several projects at once
• Excellent verbal and written communication skills

Nice to Haves:

• Understanding of SQL statement logic
• Understanding of HTML/CSS/JavaScript coding languages
• Familiarity with Oracle Responsys

The Perks:

• Flexible hours and hybrid remote working environment
• Subsidized in-office lunches
• Full benefits starting from your first day
• Paid Volunteer days, unlimited sick days, and 3% RRSP matching
• Monthly commuting & internet allowance
• Flexible health spending account
• Talent and development training budget
• Free Kobo device + free weekly e-book or audiobook
• Frequent Lunch and Learns Author series
• Weekly Kobo Tech University sessions
• Weekly trivia happy hours (Thirsty Thursday’s, as we like to call it)
• Maternity/paternity leave top up

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.
Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.
Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.

Please refer the Job description for details