Care Marketing Manager

at  OneAdvanced

Role Introduction:
As the Care Marketing Manager, you will plan, deliver and evaluate marketing campaigns using ABM that promote our innovative software solutions to the UK care sector, to achieve pipeline targets and drive the revenue growth of the Health and Care commercial unit.
Our focus is to achieve very ambitious growth targets for the Care sector over the next 3 years and this role is pivotal to achieving success.
Reporting into the Marketing Director, with a dotted line onto the VP of Care, this fast-paced and exciting role provides the opportunity to work in a growing and dynamic Health and Care commercial unit.
You will have exceptional leadership and line management skills, planning, analysis and communication skills and be comfortable delivering activity across multiple channels – offline, digital and ABM.
You will be responsible for executing traditional lead generation marketing, including trade exhibitions, webinars, emails, social media, LinkedIn paid ads and webpage updates. In addition, you will also be responsible for planning and delivering Account Based management (ABM) campaigns to both existing customers and external prospects in the care market.
You will need to foster excellent relationships with the VP of Care, the Care New Business Sales team and the Care Account Management team; as well as manage regular interaction with the central brand and marketing operations teams.

What You Will Do:

• Develop the Care Marketing strategy working with the Marketing Director & VP of Care
• Create, schedule, and publish content aimed at UK care sector audiences (blogs, webinars, social media and whitepapers)
• Plan, coordinate and schedule ABM campaigns to the leading care organisations
• Plan, coordinate and schedule email marketing campaigns on the company’s email marketing platform (Marketo)
• Plan, coordinate and schedule paid ad campaigns (GoogleAds, LinkedIn)
• Liaise with our in-house digital team to support the delivery of PPC campaigns
• Ensure that the webpages are up to date on our Content Management System (Optimizely)
• Drive continuous website conversion rate improvements (CRO) for inbound leads
• Proof-read and approve published content (blogs, articles)
• Plan and coordinate our presence at trade exhibitions, in partnership with the Events Team
• Plan and coordinate customer events, in partnership with the Events Team
• Plan, coordinate and schedule a regular series of live webinars
• Liaise with our in-house creative services team of designers to produce new artwork
• Liaise with our external PR agency to support the delivery of PR campaigns
• Manage the partnership with care industry partners (CareEngland)
• The Care Marketing Manager will have direct line management responsibility for:
• Marketing Executive (Care)
• Content executive (Care)

What You Will Have:

• At least 7 years marketing experience in a commercial business. Ideally you will have experience of marketing SaaS and in the health and care market.
• At least 3 years line management experience.
• Commercial focus, growth mindset and targets focus
• Exceptional planning & coordination skills (campaigns, exhibitions)
• Professional communication skills (internal and external stakeholders)
• Strong interpersonal skills with ability to build relationships and trust
• Good analytical and numerical skills to monitor and evaluate campaign success
• Strong reporting skills to share results of campaigns with stakeholders
• Experience in using CMS, social media, and email marketing systems
• To join our face-to-face meetings and workshops, office working in The Mailbox, Birmingham will be required on a regular basis
• To coordinate our presence at events, travel and overnight stays will be required at times

What We Do For You:

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Values Awards – Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are:
Advanced is one UK’s largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK’s most critical sectors.
We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
To learn more about working at Advanced please click her

• Develop the Care Marketing strategy working with the Marketing Director & VP of Care
• Create, schedule, and publish content aimed at UK care sector audiences (blogs, webinars, social media and whitepapers)
• Plan, coordinate and schedule ABM campaigns to the leading care organisations
• Plan, coordinate and schedule email marketing campaigns on the company’s email marketing platform (Marketo)
• Plan, coordinate and schedule paid ad campaigns (GoogleAds, LinkedIn)
• Liaise with our in-house digital team to support the delivery of PPC campaigns
• Ensure that the webpages are up to date on our Content Management System (Optimizely)
• Drive continuous website conversion rate improvements (CRO) for inbound leads
• Proof-read and approve published content (blogs, articles)
• Plan and coordinate our presence at trade exhibitions, in partnership with the Events Team
• Plan and coordinate customer events, in partnership with the Events Team
• Plan, coordinate and schedule a regular series of live webinars
• Liaise with our in-house creative services team of designers to produce new artwork
• Liaise with our external PR agency to support the delivery of PR campaigns
• Manage the partnership with care industry partners (CareEngland)
• The Care Marketing Manager will have direct line management responsibility for:
• Marketing Executive (Care)
• Content executive (Care