Career Opportunities: Assistant Vice President, Loyalty Program Marketing (1476)

at  Resorts World at Sentosa Pte Ltd

REQUIREMENTS

• Bachelor’s degree in Business, Marketing or related discipline
• At least 15 years of marketing experience with supervisory skills preferably in lifestyle/service/loyal marketing industry, with insights of consumers’ behaviour, consumer and market trends
• In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management
• Detailed understanding of marketing effectiveness and best-practice measurement and benchmarking
• Ability to understand complex concepts and work across multiple business units
• Excellent analytical skills and able to meet tight deadlines for multiple projects
• Able to work in a diverse and fast-paced environment
• Strong organizational and communication skills
• Experience in implementation and setting up of new CRM systems
• Has a keen eye for detail and design

• Develop and execute marketing strategies to drive acquisition, spending and retention for the Invites loyalty programme
• Work collaboratively with different business units to strategise effective marketing campaigns
• Establish strategic partnerships to improve the value proposition of the loyalty programme to achieve business goals
• Implement communication and direct marketing initiatives to drive visitation
• Oversee all marketing channels (digital and non-digital) to ensure customer engagement and effective communication
• Monitor competition and cross-industry programmes, best practices, and assess applicability and competitiveness
• Evaluate campaign performance reports and analyse data to drive key performance metrics
• Develop a comprehensive and effective loyalty program to drive members acquisition, retention, and repeat business.
• Design and execute customers’ loyalty initiatives and programs. “With insights of consumers’ behavior, consumers trend and market trend”