Career Opportunities: Branding Manager (1421)

at  Resorts World at Sentosa Pte Ltd

JOB REQUIREMENTS

• Minimum 5 years of working experience in brand management, brand development, customer journey mapping, or marketing communications.
• Strong project management and organizational skills.
• Excellent written communication skills, able to write/edit both short- and long-form content in a variety of styles.
• Ability to multitask and prioritize projects effectively in a fast-paced and fluid environment, with an eye for detail.
• Team player with strong interpersonal skills.
• Creative and analytical thinker with the ability to develop on-brand experiences and activations.
• Proven track record of managing end-to-end projects, from ideation through to execution.
• Bachelor’s Degree in Marketing, Business Administration, or a related field would be a plus.
• Knowledge in working with Adobe Creative Suites would be a plus.

• Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and crafting narratives that play a pivotal role in driving brand awareness and business growth.
• Work with cross-functional teams and external partners to translate the brand positioning into immersive, sensory experiences that create value for our customers and increase brand affinity.
• Collaborate with cross-functional teams, external partners, stakeholders and vendors to execute brand experiences and activations.
• Research and analyse emerging market trends – translate them into actionable insights and seek out new growth opportunities.
• Translate commercial ideas and concepts into impactful and persuasive business presentations with compelling storytelling content, with the objective of forging new partnerships and enhancing stakeholder engagement.