Career Opportunities: Senior Executive, Digital Marketing (Social Media) (937)

at  Resorts World at Sentosa Pte Ltd

(PAID MEDIA)

• Be responsible for development, management, and optimisation of all paid media such as paid search, programmatic, native advertising, and paid social campaigns
• Implementation of A/B testing tactics to maximise the impact of paid performance activity
• Performing keyword and audience-specific analyses and helping to optimise to the most efficient targeting combinations
• Familiar with Google creative studio to run and implement multiple creatives for a single campaign
• Work with media agency to generate new paid search campaigns, ad groups and develop keyword lists
• Leverage insights from analytics platform to make changes to paid search campaigns
• Generate weekly reporting and recommend optimisations required
• Maintain records of creative assets and internal documents that track proposals and campaign execution
• Manage campaign budgets and administration of invoices
• Work closely with the wider digital team and Product Managers