Casino Promotions Lead - 12 Month Fixed Term Contract

at  LiveScore Group

SKILLS, KNOWLEDGE AND EXPERIENCE

• Previous experience in online gaming within Casino
• Experience of working in Marketing
• A strong knowledge of Casino products and bonuses
• A good understanding of of Responsible Gambling and advertising rules
• A wide degree of creativity, brimming with new and innovative ideas
• Numerically strong with good excel and reporting skills
• Good technical understanding and ability to adapt to new tools
• Ability to manage multiple projects and ensure completion of all tasks
• Customer focused and eager to improve the customer experience
• Strong communication skills (verbal, written and presentational)

THE ROLE

Reporting to the Senior Promotions Manager, this role will cover all aspects of Casino promotions and marketing with a focus on Bonus campaign planning, marketing and analysis, as well as segmentation and customer journeys.
You will develop a clear understanding of the player activity to help increase Key Metrics including retention and revenue. You will also get the opportunity to carry out various marketing activities, including campaign creation, digital, media, brand, and product development.
LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. We are passionate and excited about what we do in the Sports Media, Gaming and Betting sector and are proud of the high ratings we have achieved. We live our values, aiming to enhance and increase the enjoyment of sport through innovative products and immersive experiences. Trust is important in how we work, ensuring we are a collaborative unit who holds each other accountable. Relentlessly ambitious in everything we do, we embrace change and understand that failure is part of success.
We use our platform for positive social change and work to build a company our employees are proud to work for. We have a long-term commitment to diversity and inclusion. Our I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is critical to our business and is embedded in our organisational structure to support a sense of belonging for everyone and to create a culture that allows all employees to thrive.
We know a job description can often deter an applicant who does not believe they match 100% of our requirements. If you are interested in this position and have relevant experience, then we would still love to hear from you.

KEY RESPONSIBILITIES

• Planning of the promotional campaign calendar for various territories
• Ensuring the team are working efficiently and focusing on the prioritised tasks
• Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
• Develop an in-depth understanding of activity from all player segments
• Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS
• Working closely with the Sports Promotion Team to maximise cross-sell opportunities during key sporting events
• Collaborate with the Casino Team to promote and get customers engaged on the relevant content at the right times
• Working with Third Parties to use funding to promote their content when relevant
• Work with the Insights team to help assess promotional performance for Casino
• Working with our legal department to create Terms and Conditions
• Teaming up with our Marketing Design Team to create promotional design briefs
• Competitor analysis and market development