Category Analyst

at  Goodman Fielder

Goodman Fielder is New Zealand’s largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel’s, Molenberg, and Edmonds…just to name a few! We are passionate about what we do and strive to be the best marketing team in New Zealand. We are looking for equally passionate and talented individuals to join our business, and be part of our success.

OUR OPPORTUNITY:

We are seeking a driven and analytical Category Analyst to join our Dairy team. This role will play a crucial role in providing category-led insights and analysis to drive strategic decision-making and enhance the performance of our dairy portfolio in retail channels.

• Support in providing category-led, commercially relevant insights and recommendation that drives the strategic direction of our retail dairy business
• Analyze in-market performance using scan data and customer analytics tool to identify issues and opportunities
• Support in category review process for the dairy portfolio with retail customers, building relationships and delivering category-centric insights with actionable plans linked to shopper behavior
• Assist in the development of annual strategic category plans and identify growth drivers that will translate into channel-specific, actionable plans
• Support the team with planogram development to optimize layout and shelf space using category insights
• Support in New Product Development (NPD) volume build and performance tracking

About You

• Experience in Category, Sales and/or Commercial within an FMCG environment or similar environment
• Experience in using IRI/Circana or Nielsen scan data, Homescan, and exposure to other customer analytic tools such as Quantium and Dunnhumby
• Proficiency in Microsoft suits such as Excel and Power point
• Experience in space planning software (Apollo) is desirable but not essential
• Possess proficiency in data analysis and interpretation, with a demonstrated ability to collaborate effectively across diverse departments.
• Possess excellent presentation and strong communication skills
• Ability to work effectively in a fast-paced environment and prioritize tasks

What can we offer you?
You will be joining a driven team of professionals who genuinely enjoy working together resulting in a highly collaborative and flexible work environment. In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.
At Goodman Fielder, we aim to be a destination employer in the food industry where we don’t just offer jobs - we offer long-term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs that interest you.
What are you waiting for? Apply now