Job Title: Category and Shopper Insights Manager
Reports to: Market Planning and Strategy Director EMEA+
This role will report to the Market Planning and Strategy Director and will work closely with the regional sales, brand, and shopper teams. In this role, you will build high-impact insights to influence and drive strategic and tactical actions to win in the marketplace. The Category and Shopper Insights Manager will be a strong voice of market intelligence, category, and shopper insights in the regional and central team, with superior skills in employing syndicated data and custom research to build impactful insights and recommendations that enable commercial strategy.
Specifically, this role requires working with the region of EMEA (Europe, the Middle East and Australia & New Zealand) with a focus on our EU countries to unlock opportunities for growth across offline and online channels, categories, retailers, and formats by supporting the Market Strategy Planner, market account teams and Business Development Managers. You will also be responsible for reporting centrally (and objectively) the market performance and the drivers contributing to that performance.

EXPERIENCE AND QUALIFICATIONS

• Minimum 3 years of category insights experience in FMCG companies, ideally in EMEA markets with retailers like Carrefour, Tesco, Auchan, Lidl, etc. A proven direct retailer interface will also be beneficial.
• Working directly with retailers and through a distributor model would be beneficial.
• Bachelor’s degree or similar in a related field.
• Proficient in working with bigger category and shopper data suppliers like Nielsen, IRI, Numerator, Edge, Kantar, Mintel, Euromonitor etc.
  

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PRIMARY RESPONSIBILITIES OF THE ROLE:

Actionable, meaningful Performance measurement: Through data analysis, manipulation and interpretation, deliver and consistently review the regional performance dashboard across key category metrics across all channels to identify the most impactful business drivers for growth. Measure KPI performance of initiatives across trade activations, marketing, and promotions to optimise our investment and identify patterns for repeatable growth.

ROLES AND RESPONSIBILITIES

• Use expertise in analysing data to help drive category growth and provide recommendations on ranging decisions.
• Work closely with the regional teams to support their growth agenda, provide insight and recommendations.
• Support the Market Planning and Strategy Director in understanding key strategic insights for the EU region, with a priority on France, Poland, the KSA, the UAE, Germany, and Spain.
• Understand/Analyse promotional performance and provide recommendations accordingly, working with the Category Development Manager.
• Work with the regional Product Activation Managers to support the innovation process and regional channel strategy.
• Support the innovation team by providing insights for future launches.
• Translate our category vision into customer-specific insights and implications through a shopper-first lens.