Category Development Analyst, Arla Denmark - Aarhus

at  Arla Foods

Location:Viby J, DK
In an ever-evolving market landscape characterized by rapid changes and complex consumer behaviors, our Category Development Team at Arla Denmark is more crucial than ever. We are at the forefront of navigating through high inflation, a cost-of-living crisis, and a VUCA (volatility, uncertainty, complexity, and ambiguity) world, providing vital insights that shape our market strategies. Our aim is to deliver value to Arla and our stakeholders by identifying growth opportunities, optimizing category performance, and supporting strategic commercial decisions.

WE HAVE A PURPOSE FOR GOOD

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

Your core responsibilities will include:

• Analyzing market data to provide recommendations, considering broader macroeconomic trends, FMCG market developments, retail sales data, promotional effectiveness, and pricing dynamics
• Conducting detailed research into shopper and consumer trends within the dairy sector to identify untapped market opportunities
• Handling ad-hoc analytical tasks, such as forecasting promotional volume lifts, creating pricing overviews, developing business cases, and ensuring data quality
• Collaborating closely with the marketing team to develop and refine category strategies and independently managing significant ad-hoc category projects