Category Insights Analyst

at  Sofina Foods Inc

ABOUT US:

Sofina Foods is one of Canada’s leading manufacturers of primary and further processed protein products for retail and foodservice customers as well as international markets. We manufacture pork, beef, turkey, chicken and fish products. Our family of brands include: Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher’s, Vienna, Riserva and Zamzam. We are also the exclusive distributor of Italy’s finest Rio Mare & Lavazza products in Canada.

SUMMARY:

Reporting to the Director, Customer Insights, the Category Insights Strategist will provide category management expertise and analysis for the Retail Sales organization. They will be responsible to develop strategies to protect our existing business, improve current business, and deliver future opportunities through improved distribution, visibility, and increasing rate of sale.

KEY ACCOUNTABILITIES:

• Lead the development of retailer specific category reviews, assortment analysis, new listing stories and promotional evaluations, under tight timelines.
• Leverage Category Management Principles to create concise and easy to understand insights from multiple data sources.
• Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues.
• Development and manipulation of excel based templates and reports.
• Database coding and maintenance.
• Training members of the sales and marketing teams on data systems (Retailer POS, Nielsen).

QUALIFICATION:

• University degree or College Diploma in Marketing Research and/or Business, Economics or Statistics.
• Power user of MS Office presentation and file management tools (PowerPoint and SharePoint)
• Advanced MS Excel skills, including Pivot Tables, V-Lookups, report automation.
• Working knowledge of Nielsen MarketTrack, Answers Desktop, Strategic Planner, Numerator Insights.
• Proficient in the use Retailer POS (Technomic, LDIA, IRI / Circana, Dunnhumby, Retail Link).
• Experience with Power `BI considered and asset.
• Experience with Food Protein/Grocery industry considered an asset.
• 3-5 years of progressive and related work experience, preferably within the CPG industry.
• Excellent English written and oral communication skills.

Please refer the Job description for details