Category Manager – FMCG (Domestic & Export)

at  Bright Prospect

JOB DESCRIPTIONS:

• Report directly to the Head of Marketing.
• Responsible for the overall profitability and performance of the portfolio, focusing on increasing market shares, sales, and profits in both Domestic and Export markets.
• Develop short-term and long-term strategies for the portfolio, including research, product development, pricing, marketing, and communication plans.
• Translate consumer and customer insights into actionable product ideas/features to drive brand growth.
• Utilize AGILE methodology for product development to ensure speed to market.
• Regularly review portfolio product lines to identify necessary actions such as discontinuing poor-performing products, addressing overlapping products, or repositioning/re-launching products.
• Ensure all marketing campaigns and activities align with brand equity, overseeing product launches from ideation to execution.
• Monitor and analyze market trends, competitor products, and relevant information to inform marketing strategies.
• Develop business cases and own the business plan for the portfolio, integrating it into departmental budgetary planning and control.
• Establish strong analytics capabilities.
• Provide leadership and develop a team of product managers, enhancing their marketing capabilities.

JOB REQUIREMENTS:

• Candidate must possess at least Bachelor’s Degree / Post Graduate Diploma / Professional Degree in Marketing / International Business / Business Administration or equivalent.
• Minimum 10 years of experience in Brand and Product marketing, preferably experience in FMCG.
• Strong knowledge in strategic planning for assigned categories, including NPD and product lifecycle, marketing plan, forecasting and category management.
• Exemplifies strong commercial acumen in market analysis, profitability analysis, category development.
• Ability to think critically and creatively.
• Self-motivated, proactive, result oriented and problem solver.

Please refer the Job description for details