Channel Marketing Executive - Retail

at  BrownForman

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Quote from Hiring Manager
Do you want to work on Jack Daniels, the No. 1 spirit trademark in Australia? Do you think outside the box and strive for innovative solutions to stand out from the crowd? Do you thrive working in cross functional teams?
Then this role is for you!
Meaningful Work From Day One

Partner with activation agencies & sales teams to create outstanding execution of our brands.

• You’ll be managing end to end BTL activity; from briefing, POS & promotional creation & budget management through to brilliant execution in store
• Management of a rolling 12 month activation plan for our key brands and customers to drive growth across the portfolio

What You Can Expect

• Drive alignment between Brand Marketing and Sales teams
• Work cross functionally and collaborate internally to strengthen ideas, processes and plans
• Partner to build successful customer relationships and partnerships
• Ensure a commercially focused approach to resource allocation and investment of activation plans
• Be solutions focussed , creative thinker, and adapt quickly

What You Bring To The Table

Proven experience in a similar role in FMCG, marketing, or the liquor industry for 5+ years

• Previous experience working with national customers or retailers
• Shopper understanding - understand shopper behaviour, category trends & insights that turn shoppers into buyers of our brands
• Customer understanding - understand customer needs and be able to translate these into mechanics and programs that have a 3 way win - for Brown Forman, our customers and consumers
• Agency management - be able to brief, inspire and engage agencies to produce best in class activations
• Project & budget management - able to manage multiple projects to clear timelines delivered on time in full within budget
• Commercially astute - set activation critical metrics for all shopper marketing activation to determine the return on investment
• Communication - strong cross functional skills and the ability to engage & influence

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:

• Previous experience working with national customers or retailers
• Shopper understanding - understand shopper behaviour, category trends & insights that turn shoppers into buyers of our brands
• Customer understanding - understand customer needs and be able to translate these into mechanics and programs that have a 3 way win - for Brown Forman, our customers and consumers
• Agency management - be able to brief, inspire and engage agencies to produce best in class activations
• Project & budget management - able to manage multiple projects to clear timelines delivered on time in full within budget
• Commercially astute - set activation critical metrics for all shopper marketing activation to determine the return on investment
• Communication - strong cross functional skills and the ability to engage & influenc