Channel Marketing Specialists / Photo Specialists (m/w/d)

at  Canon

• Planning and implementation of all marketing activities for the a defined Group of Photo specialists, including individual partner activities such as in-house exhibitions, store openings and countersales trainings to improve Retail Experience (online/ offline) in collaboration with Channel Marketing Specialist D
• Supporting and advising defined Photo retail partners with regard to POS marketing (POS campaigns) to increase conversion at POS.

Retail Experience Mass Retail:

• Execute in-store conversion strategies and trade marketing plans for OPP and entry mirrorless cameras and lenses, incl. planning and implementation of all marketing activities (In-store POS, demonstrators/ instore demo-days, online contents, trade-fairs, etc.) for CES and EEE (MSH/ Expert, Euronics) to create brand preference for retailer’s customers and improve retail experience to increase conversion at POS and improve inhouse share.
• Push OPP initiatives such as PIXMA Print Plan and Ink Recycling Program in close collaboration with the 3 large OPP (printer & IJ Consumable) retailers.
• Plan and implement instore demo days @ MSH incl. coordination of the external fieldmarketing agency (CRCs, etc.) and monitoring.
• Plan and implement trade fairs for Expert
• Support in keeping the Channel Dashboard up to date.

Retail Experience Etailers (Otto, Coolblue, NBB):

• Ensure visibility of Canon products on key player platforms such as Coolblue, Otto for HERO products with relevant content (pictures & packshots, Videos), working closely together with Coolblue/ Otto and CEL (central content creation).
• Planning and execution of POS campaigns for e tailers.
• Work closely with Canon Europe (CEL) central marketing team to ensure compelling product and content presentation on channel partner’s Canon page.

QUALIFIKATIONEN & KOMPETENZEN

• Bachelor’s or Master’s degree in marketing or comparable qualification
• Creativity, analytical thinking and a high level of initiative
• Good communication and writing skills in german and english
• Excellent interpersonal and communication skills
• Teamwork spirit, proactive, flexible, structured, dynamic and customer oriented

Please refer the Job description for details