Channel Marketing Sr. Manager

at  SourceDay

Hybrid Remote & In-Person (Austin area preferred)
Are you looking for an opportunity to grow your career? SourceDay is a B2B SaaS, venture-backed startup focused on the supply chain industry, and we are poised for the breakaway. SourceDay is looking for a smart and resourceful channel marketing guru with a proven track record of planning and overseeing the implementation of our marketing strategies across our non-direct channels. You will be developing channel-specific marketing strategies designed to grow channel engagement, strengthen relationships, and drive revenue.

• Evaluating and improving existing channel marketing strategies.
• Developing and testing new channel marketing strategies.
• Providing sales enablement training for channel campaigns.
• Maintaining a strong understanding of the SourceDay platform, competitor products, and industry trends.
• Working closely with the partner and customer success teams to align on strategies, programs, events, and communications approaches.
• Promoting SourceDay to assigned channels through tactics such as email, website content, webinars, co-authored assets, in-person events, and SEO strategies.
• Analyzing market data, trends, consumer preferences, and competitor behavior to optimize channel marketing strategies.
• Ensuring campaigns are appropriately tagged for attribution, analysis, and performance reporting.
• Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
• Working closely and owning co-marketing activities with large/complex partners (webinars, events, white-papers, etc)
• Owning creating email/communication sequences for partner distribution to end-users.
• Understanding and reporting on SourceDay’s channel funnel metrics/conversions/analytics