Chief Expert Marketing Execution - Digital Solutions (m/f/d)

at  SAP

WE HELP THE WORLD RUN BETTER

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
We are looking for a Chief Expert Marketing Execution - Digital Solutions (m/f/d) who will lead across the business to deliver a multi-year roadmap to achieve Digital First experiences and operations for SAP. This individual will be accountable to ensure that the solutions we develop are aligned with the customer’s needs and business outcomes – ensuring we can maximize our customer lifetime value and reduce our customer acquisition cost through digital first means.
This role will report to the SVP of Customer and Digital Experiences but will be a key leader that collaborates across our Marketing Technology, Business Performance Management, Sales Operations and IT delivery teams. Successful candidate brings deep experience in translating business and customer requirements into technology needs, a robust understanding of the Adobe Experience Manager and how it needs to fit into the overall Marketing Stack, and deep knowledge of the digital needs of a SaaS based product go-to-market strategy.

• Responsible for defining the business requirements across marketing and customer experience for SAP digital properties.
• Deliver ‘one roadmap’ across the digital solutions for SAP in partnership marketing and sales leadership and IT leadership – ensure alignment with product engineering roadmaps and IT enterprise architecture roadmaps.
• Lead the multi-year effort to migrate to AEM Cloud for the business and with deep partnership with the IT organization. Define the approach and workstreams, act as single POC and leader across the marketing organization, and orchestrate the delivery of AEM Cloud for SAP.
• Have a constant pulse on the latest trends, a strong understanding of the martech vendor landscape, and provide insight on the latest capabilities required across our core digital architecture.
• Support across the business to scope and define the uses cases for our digital roadmap that will have highest impact.
• Define digital solutions across content supply chain management, web management and delivery, digital asset management, and digital event experiences.
• Provide the right balance of business and technical leadership, helping to bridge the gap between business need and IT capability and capacity.
• Define the governance principles and adherence for the ‘buy vs. build’ approach for our digital landscape.
• Act as a senior subject matter exert on cloud-based infrastructure for our marketing and customer experience technologies, with strong technical leadership for AEM Cloud.