Chief Marketing Officer

at  Opencare Inc

Location: At Opencare, we are a remote first organization and we are open to applicants across Canada and the US.
Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.
Experience means something different to each of us and your unique combination of skills, passions and experiences are what makes you a valuable asset to our team. If the role below is of interest to you, please consider applying!

Your primary role will be to

• Drive our B2C growth strategy to grow the volume of patients that book through Opencare each month and grow our company revenue and profit
• Grow our current marketing channels with strong unit economics by investing in our execution, experimentation processes, content, creative and team
• Collaborate with leaders on the product and B2B side of the business to plan and deliver strategic platform growth based on marketplace dynamics
• Deliver impactful, high-converting creative and messaging into the market that aligns with our brand and mission
• Leverage CRO to increase conversion across our platform
• Expand and develop new channels to reach patients
• Leverage our analytics infrastructure and further develop our reporting architecture to ensure our marketing mix is highly profitable and scaling
• Coach, mentor, and build your team of top performing channel owner

What you will need to succeed in this role:

• 2+ years in a B2C SVP/CMO of Marketing role at an early-stage DTC/B2C company
• 5+ years experience in performance and lifecycle marketing, with depth in paid social, SEM, and referrals
• Proven track record of delivering rapid revenue growth with tight CPA goals
• Experience developing new core messages and overseeing highly converting creative production
• Experience successfully launching new scalable marketing channels
• Passion for building teams, coaching, and mentoring high performers
• Very strong analytical skills, and ability to use analytics tools (e.g. Looker, Heap, GA4) to inform insights and strategy, including channel attribution
• Demonstrated ability to incorporate brand and conversion performance to deliver a well-rounded customer experience
• Strong ability to communicate and influence across all levels, from executives to individual contributor