Client Liason Marketing Manager

at  Randstad

Marketing Specialist - Stakeholder Management
About the comapny:
An award-winning ASX-listed company, they offer simplified employee management services, including salary packaging and fleet management, to organizations across Australia. Central to their ethos is an unwavering commitment to exceptional customer experiences, supported by industry-leading technology. Their customer-centric approach, coupled with Lean and Agile principles, drives their competitive edge, allowing them to quickly adapt and innovate. With a passionate and skilled workforce, they prioritize employee engagement, recognizing its direct impact on customer satisfaction. Regular external audits ensure their high standards are maintained and improved upon.
About the Role:
They are seeking a dynamic Marketing Specialist focused on stakeholder management to join their team. This role plays a pivotal part in bridging the gap between Client Success and Marketing teams. The Marketing Specialist will be instrumental in crafting and executing end-to-end marketing initiatives aimed at both acquiring new clients and retaining existing ones.

Key Responsibilities:

• Utilize client and customer insights to shape marketing plans and inform strategy and communications.
• Foster strong relationships with the Client Success Team to drive client engagement, growth, and retention.
• Contribute to marketing strategy development for client retention plans, prioritizing and managing the delivery of marketing initiatives including events, sponsorships, campaigns, and communications.
• Direct and collaborate with marketing team members to develop and execute client-centric marketing campaigns.
• Partner with the Client Success Team to establish success measures for programs and track progress against these measures.
• Identify and streamline opportunities across clients and segments, ensuring compliance and ongoing optimization of marketing assets.
• Lead continuous improvements in client and customer journeys, services, and products.
• Maintain and update marketing collateral in collaboration with Client Success Managers.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (desirable, not essential).

Skills and Competencies:

• Exceptional customer service orientation.
• Strategic thinker with the ability to make informed decisions.
• Team player with strong collaboration skills.
• Adaptive and resilient in managing complex environments.
• Leadership qualities, able to role model values and support others.
• Results-driven with a focus on achieving KPIs and targets.

Performance Metrics:

• Client renewal rates and Net Promoter Score (NPS).
• Client penetration and uptake targets.
• Timely delivery and maintenance of marketing materials.
• Team KPI achievement and stakeholder feedback.
• Successful stakeholder management.

Attributes:

• Think Customer: Put the customer at the heart of everything.
• Be Strategic: Contribute to the company’s strategic direction.
• Work Together: Promote teamwork and collaboration.
• Be Adaptive: Adapt and learn in an evolving environment.
• Lead Others: Role model values and support team members.
• Deliver Results: Set high standards and hold oneself accountable.

If you are passionate about stakeholder management, driving client engagement, and contributing to marketing strategies that deliver results, we would love to hear from you.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

• Utilize client and customer insights to shape marketing plans and inform strategy and communications.
• Foster strong relationships with the Client Success Team to drive client engagement, growth, and retention.
• Contribute to marketing strategy development for client retention plans, prioritizing and managing the delivery of marketing initiatives including events, sponsorships, campaigns, and communications.
• Direct and collaborate with marketing team members to develop and execute client-centric marketing campaigns.
• Partner with the Client Success Team to establish success measures for programs and track progress against these measures.
• Identify and streamline opportunities across clients and segments, ensuring compliance and ongoing optimization of marketing assets.
• Lead continuous improvements in client and customer journeys, services, and products.
• Maintain and update marketing collateral in collaboration with Client Success Managers