CMI Manager

at  Sanofi US

CONSUMER RESEARCH MANAGER

• Location: Budapest-Hungary / Bucharest-Romania / Kijev-Ukraine / Warsaw-Poland
• Remote working: 60% home 40% office
• Job type: Permanent, full-time

ABOUT THE JOB

At Sanofi Consumer Healthcare, we’re building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like MagneB6®, Essentiale (Forte)®, Nospa®, Ibalgin®, Algopiryn®, Eneterogermina®/Normaflore®, Dulcolax/Guttalax® and others to help more people play an active role in their health.
We are looking for a Consumer Research Manager to join our Consumer&Market Insights team in Central Eastern Europe (CEE), reporting to CEE CMI Lead.

WHEN JOINING OUR TEAM, YOU WILL EXPERIENCE:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• An attractive, market-oriented salary and cafeteria benefits
• Flexible home office policy, with a possibility to work up to 60% of time from home / where you can easily schedule your office days

• Impact on the business strategic roadmap with a consumer perspective and CEE market needs’ understanding in close cooperation with Brand Managers
• Coordination of research activities in the CEE Zone for some brands
• Coordination of some cross-brand studies for all Sanofi categories across CEE
• Analysis of data/facts/insights on assigned brands to enrich the business decision process and creative development
• Leveraging access to data/insights/trends and simplifying the digestion
• Proactively identify the sources of growth for the brands being responsible for, and propose directions for new opportunities, giving input to the business plan and monitoring deployment
• Drive the integration of insights into business strategies and Zone activities, being a sparring partner and consumer advocate when taking part in the most strategic communication creation process for the relevant brands and controlling communication testing due to the protocol
• Identify the knowledge gaps and propose market research plans
• Collaborate effectively with neighboring functions such as the Shopper Team, HCP Team, as well as with the Performance Team and the Commercial Team