COMM O 18R - Digital Marketing and Social Media Specialist

at  BC Public Service

Posting Title
COMM O 18R - Digital Marketing and Social Media Specialist
Position Classification
Communications Officer R18
Union

PLEASE DO NOT APPLY FOR THIS POSITION BY SUBMITTING YOUR PROFILE ON THIS BC GOVERNMENT HIRING CENTRE WEBSITE. APPLICATIONS MUST BE MADE VIA THE FOLLOWING DIRECTIONS BELOW.

The Royal BC Museum (RBCM) was established in 1886, making it one of the oldest continually operating museums in Canada. Since its inception the museum has changed and evolved alongside the rest of the province. Today’s RBCM is committed to creating community connections, gathering spaces and educational programs, and to providing opportunities for critical thinking, self-reflection, and thought-provoking experiences to people across BC and around the world.
The archives were founded in 1894 and in 2003, both organizations joined together to become BC’s combined provincial museum and archives, with its purpose being to broaden the understanding about our province. We are passionate about inspiring curiosity and wonder, while sharing BC’s story with millions of visitors who walk through our doors and explore our website each year.
IMAX® Victoria is also part of the RBCM and provides incredible immersive cinematic experiences and work in tandem to deliver inspiring educational and entertaining experiences.
The RBCM, is updating not only the facilities and infrastructure, it is creating a new Collections and Research Building in Colwood, BC. It is an exciting time to join the museum team as we rethink and modernize our methods and processes, and welcome the perspectives and stories of all British Columbians.
The Marketing, Communications and Business Development Department in the Strategic Relations and Initiatives Division plans, creates and delivers the overall marketing and communications strategic plans for multiple projects across the Royal BC Museum including, marketing, communications, government relations, business development, membership and consumer research to enhance the Royal BC Museum’s profile in the community and with internal and external stakeholders, and to increase attendance, awareness, understanding, support and participation in the Royal BC Museum’s programs, exhibitions, research initiatives, and archival and other merchandized services.
Under the general guidance of, and in consultation with, the Corporate Communications Manager and the Director of Marketing, Communications and Business Development, the Digital Marketing and Social Media Specialist is responsible for creating and distributing relevant and consistent content to attract and engage target audiences. This position will also contribute to increasing awareness of the Royal BC Museum and its offerings, as well as the objective of increasing revenues and attendance at the museum
We are currently looking for a Digital Marketing and Social Media specialist who brings a wealth of expertise to our team. The ideal candidate will have a post-secondary education in marketing, communications, computer science or a related field. Equivalent combination of education and experience (minimum three years) may be considered in lieu of a post-secondary degree. Proven experience planning, implementing and reporting on digital marketing and social media is crucial, as well as experience in WordPress, Google Analytics, budgets, SEO, email and content marketing. Experience with Adobe Creative Suite, photography and videography would be an asset. If you meet these criteria, we invite you to apply and contribute your expertise to our dynamic team.

Please refer the Job description for details