Commercial Growth Manager

at  Reach Plc

Company Description
InYourArea is seeking a passionate and experienced Business Development Manager, to accelerate our direct commercial growth strategy and make a significant impact within our organisation. The role will prioritise long-term, scalable and commercial partnerships, that will leverage both existing and conceptual products and services that will deliver value for our clients, the business and, just as importantly, for our audience.
This is a hybrid role, ideally you will be based in the North West and will be flexible to travel when required.

WHO ARE WE?

InYourArea is the UK’s leading neighbourhood platform for news, views & things to do. Serving millions of loyal customers every month with personalised hyper-local news, information and services across our app and website, we’re extremely proud of its many award-winning achievements to date, including a nomination for News App of the Year.
We are a news product from Reach Plc, the UKs 6th biggest digital network and home to iconic digital platforms, magazines and newspapers, ranging from the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News, plus innovative new platforms including InYourArea, helping drive digital transformation. Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.
Job Description

Reporting to InYourArea’s Head of Commercial and Senior Leadership Team, your focus will be on researching and identifying new business opportunities, or new ways of reaching existing markets, growth sectors and marketing trends. This is a brand new role in the team providing you with the opportunity to be our sales expert, and comes with many exciting responsibilities including:

• Building a pipeline of potential clients, identifying their needs and aligning those to existing opportunities, whilst also using your insight to help shape and direct the development of new commercial solutions that add value for our clients and our audience.
• Working collaboratively with our internal teams, including product, commercial and B2B marketing, you’ll be responsible for creating engaging and exciting sales materials.
• Utilising your negotiation skills to close significant value deals (with a focus on longer-term revenue generating partnerships, including direct commercial, affiliate or revenue share deals).
• Travelling to meet with clients and also attend relevant industry events
• You’ll use your expertise to stay abreast of industry trends, market conditions, and competitive landscape to inform your approach.

Qualifications
As our Business Development Manager, you’ll need to be product minded, understanding the current and potential offerings and be able to resell existing and upcoming features to clients, whilst also being able to gather requirements for new and well-funded opportunities.

You’ll be comfortable working collaboratively with cross-functional stakeholders to help shape commercial opportunities, whilst also being confident in your ability to identify, pursue and secure clients and partnerships that unlock new revenue streams and maximise the value of our audience across the UK. In addition you will ideally possess the following:

• Prior experience in sales.
• Great communication skills, translating products and services into commercial messages that resonate with potential clients
• An understanding of how to leverage technical solutions, including emerging technologies (ie. AI) to maximise value.
• Strong organisation skills, allowing you to work in a fast-paced environment and a creative mind, with the ability to think outside the box and help identify gaps in the market.
• Experience working in the Google suite is ideal but not essential.
• UK driving licence

Additional Information

We are offering a competitive salary of £35-40k plus 20% bonus, alongside benefits including;

• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

• Building a pipeline of potential clients, identifying their needs and aligning those to existing opportunities, whilst also using your insight to help shape and direct the development of new commercial solutions that add value for our clients and our audience.
• Working collaboratively with our internal teams, including product, commercial and B2B marketing, you’ll be responsible for creating engaging and exciting sales materials.
• Utilising your negotiation skills to close significant value deals (with a focus on longer-term revenue generating partnerships, including direct commercial, affiliate or revenue share deals).
• Travelling to meet with clients and also attend relevant industry events
• You’ll use your expertise to stay abreast of industry trends, market conditions, and competitive landscape to inform your approach