Commercial Planning & Merchandising Specialist

at  Pixartprinting SpA

POSIZIONE:

We are seeking a proactive and creative Commercial Planning & Merchandising Specialist to join our team. This role will oversee and synchronize commercial planning and merchandising strategies across three distinct brands: Pixartprinting, Easyflyer and Gifta. The ideal candidate will be passionate about leveraging digital marketing and e-commerce environments to drive brand growth and deliver exceptional promotional activities.

• Design and execute integrated commercial plans including campaigns, promotions, and new product releases, aligned with the corporate objectives of Easyflyer, Pixartprinting, and Gifta.
• Regularly analyse sales data at category and product level across all brands, ensuring alignment with budget objectives and identifying growth opportunities.
• Develop and maintain a cohesive merchandising strategy that addresses the unique needs and goals of each brand.
• Coordinate with content creation and R&D teams across brands to ensure consistent product representation through names, copy, photography, and overall presentation.
• Conduct competitive analysis and stay updated with industry trends to inform strategic decisions.
• Work collaboratively with digital marketing teams from each brand to optimize advertising strategies, product feeds, and special promotions.
• Ensure effective implementation and continuous improvement of internal search engine functionalities tailored to each brand’s specifics.
• Facilitate communication and update all relevant teams to ensure timely and effective execution of the commercial strategies.