Communications and Brand Manager (m/f/d) Freelance/Part-time

at  Silber Salon

We help older adults feel confident with today’s and tomorrow’s technology as part of the biggest community of 55+.
Silber Salon is a tech startup on a mission to build solutions to uncover the power of AI to educate and empower millions of older adults globally. To achieve that, we’ve developed an AI product designed specifically for older adults called Lotti that acts as an interactive companion to simplify technology for our users. With Lotti we build confidence and proficiency and ensure that our older adult population remains integrated and engaged in a rapidly advancing digital world.
As our Communications and Brand Manager (m/f/d) Freelance/Part-time in Berlin you will play a crucial role in shaping the company’s image, brand, and reputation. You will be responsible for developing and executing strategic PR and communications initiatives to raise awareness of our products and services, engage with key stakeholders, and position our company as a leader in the technology for older adults space. You are a creative storyteller with a strong background in public relations, excellent communication skills, and a deep understanding of the media landscape.

Tasks

• Develop and implement comprehensive Communication and brand strategies to enhance the company’s visibility and reputation.
• Identify and leverage PR opportunities to promote our products, services, and thought leadership.
• Proactively identify media opportunities.
• Create compelling and engaging content, including press releases, blog posts, articles, newsletters, and social media updates.
• Develop and maintain a content calendar to ensure consistent and timely communication.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• German at bilingual/native level and English at a proficient level.
• Minimum of 5+ years of experience in PR and communications, preferably in the technology sector.
• Experience doing basic designs in Figma, Canva or a similar tool.
• Proven track record of successfully developing and executing PR strategies and securing media coverage.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Strong media relations skills and a network of media contacts.Experience in crisis communications and issue management.

Benefits
Impact: As one of our first 10 employees, you will have the opportunity to help shape fundamental company decisions from the ground up: Product, tech stack, team, brand, culture. Joining so early can be scary - but also very rewarding. This could be the most exciting time of your career.
16 million older people in Germany alone live digitally disconnected and that’s exactly what we can change together!
Studies show that men apply for jobs if they fulfill 60% of the criteria on average. Women and other members of marginalized groups, on the other hand, often only apply if they meet all the criteria. So if you might have what it takes, but don’t fulfill all the points in the job description, please apply anyway. The main thing is that you’re keen!
Send us your application documents with your earliest possible start date or call us if you have any questions: (030) 99 211 880.
We look forward to hearing from you

• Develop and implement comprehensive Communication and brand strategies to enhance the company’s visibility and reputation.
• Identify and leverage PR opportunities to promote our products, services, and thought leadership.
• Proactively identify media opportunities.
• Create compelling and engaging content, including press releases, blog posts, articles, newsletters, and social media updates.
• Develop and maintain a content calendar to ensure consistent and timely communication