Communications and Marketing Coordinator

at  Queens University

Communications and Marketing Coordinator
About Queen’s University
Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.
We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.
Come work with us!
Job Summary
The Communications and Marketing Coordinator is an energetic, creative thinker who shapes and implements comprehensive communications, marketing, and promotional plans for the Agnes Etherington Art Centre (AGNES), a leading public, university art museum. Reporting to the Director and Curator, and working closely with administrative and artistic program staff, the Communications and Marketing Coordinator ensures effective internal communications and external promotion of AGNES’s programs and achievements. Responsibilities encompass public and media relations, traditional and digital media including advertising, social media, e-communications and targeted marketing campaigns, coordination of print and electronic newsletters, and website management. Always sensitive to the role and mission of the art museum, the Communications and Marketing Coordinator shapes an astute communication, marketing and promotional program that engages diverse audiences locally and globally.
The schedule for this position requires the incumbent to work variable hours, according to operational needs.
Job Description

REQUIRED QUALIFICATIONS:

• University degree or three-year post-secondary degree in Visual Studies, Cultural Studies Fine Art, Communications, Marketing, Design, or a related creative discipline.
• Minimum of three years relevant experience in a customer-focused communications environment.
• Superior computer skills, and awareness of current and emerging technologies and effective user interface design. Command of Microsoft Office suite, web-site architecture, social media platforms and Adobe Creative Suite.
• Experience with WordPress, Vimeo, YouTube, social media scheduling applications and other media-based platforms, including compliance with and overseeing accessibility functions.
• Demonstrated knowledge of cultural institutions, art museums, and the visual arts.
• Proven proficiency with the English language, both written and verbal. Knowledge of French and/or other languages is an asset.
• Experience writing and editing in a variety of formats, including print and social media.
• Satisfactory Criminal Records Check and Vulnerable Sector Screening required.
• Consideration may be given to an equivalent combination or education and experience.

SPECIAL SKILLS:

• Exceptional interpersonal and communication skills, both verbal, visual and written. Advising skills.
• Ability to recommend creative and innovative plans and assets that help improve marketing and communications at AGNES that challenge the status quo.
• Writing, editing and proofreading skills, with a keen eye for accuracy.
• Ability to draft and manage a critical path for tight deadlines with quick turn around
• Proven ability to work on a team and to coordinate multiple tasks in a deadline-driven environment.
• Ability to work independently, with minimal supervision.
• Analytical and problem-solving skills to assess evolving audience contexts and design effective promotional programs, with a demonstrated ability to draw on current research to develop imaginative, sector-attuned promotional content and strategies.
• Excellent time-management skills; ability to prioritize time-sensitive work in a deadline-driven environment.
• Knowledge of university structure, values, procedures and administrative systems.
• Demonstrated knowledge of the norms and protocols of the professional art museum, and an understanding of its mission, including respect for the confidentiality and security requirements of the art museum context.
• Administrative skills, including advanced computer skills, especially word processing, image formatting and management, and graphics programs.
• Knowledge of database, spreadsheet, and networking applications.
• Successful experience with web page maintenance and contact management systems, and social media platforms. Ability to master new software as required.
• Experience with graphic design and photography an asset.

SKILLS

• Attention To Detail
• Collaboration
• Communications
• Relationship Building
• Time Management

• Annually identify, develop, and implement a comprehensive and innovative marketing and communications plan that enhances AGNES’s profile, brand and outreach locally, nationally and globally, and reaches key audiences for programs.
• Manage, forecast, and track marketing and promotional in-budget delivery. Codes invoices for payment and general account administration.
• Research and maintain awareness of evolving trends and best practices in communications and marketing, including regulatory compliance regarding accessibility, privacy and security.
• Recommend new strategic promotion and communication initiatives to develop engagement across AGNES’s multiple publics, stakeholders, and constituents.
• Research and recommend alternative promotional tools—artist-driven materials, AGNES swag, posters, stickers, etc.—and support the production of AGNES-specific merchandise and onsite signage, consistent with AGNES branding.
• Work with senior staff to research, recommend, write, edit, and proofread content of internal and external program communications, ensuring their effectiveness and support for the integrity of AGNES. Sustain awareness of and work with sensitivity across all gallery program streams and constituencies.
• Manage publicity with imagination, accuracy and aesthetic acuity, working closely with gallery staff and contract designers in support of the AGNES’s presence as a leading public, university art museum, and ensuring consistency across all promotional platforms.
• Respond to external inquiries, acting as media liaison and a public-facing contact for AGNES. Research or develop answers to questions, referring complex issues to senior staff as necessary.
• Establish and maintain strong relationships with media contacts, journalists, opinion-makers, art publications, list-serves, and other key stakeholders, developing promotional partnerships as appropriate, and proactively pursuing collaboration with Queen’s Communications and Alumni Relations, City of Kingston and Tourism Kingston and other community organizations and regional businesses.
• Maintain multiple, up-to-date contact lists and coordinate timely information distribution of marketing material, e-blasts, newsletters, and targeted member communications that support programs, exhibitions, and special projects; oversee strategic communications to increase participation in all AGNES activities.
• Edit and coordinate print and electronic newsletters. Writing of some content, as required.
• Maintain, manage, and develop AGNES’s website as a meaningful communications vehicle, engagement tool, and documentation repository, and manage social media platforms, including timely release, appropriate messaging, and data tracking and analysis.
• Work closely with Queen’s Information Technology Services and external web developers to streamline and troubleshoot various web-based platforms, plug-ins and monitor for security and accessibility compliance.
• Draft communications for reports, proposals, and media releases, for general and specialized use and audiences in accordance with AGNES style-guide.
• Work with AGNES curatorial and programming staff and liaise and book freelance photographers and videographers to create and manage an inventory of high-quality images and videos that document gallery programs for a variety of uses in promotions, proposals, grant applications, fundraising and reporting.
• Work closely with AGNES administrative staff and programming and digital development coordinators to support registration and events.
• Track and report on media coverage and maintain an archive of such coverage.
• Undertake additional duties as assigned.