Communications Consultant III - Marketing Coordinator (C)

at  Edmonds Community College

POSITION OVERVIEW

Edmonds College is committed to diversity, equity and inclusion. The college values its talented, diverse workforce and seeks to attract, hire, and support employees who consistently and actively embrace diversity and equity. Edmonds College is an equal opportunity employer. Edmonds College invites all individuals to apply and as an equal opportunity employer, we also encourage individuals from diverse backgrounds and groups to apply for this position.

DESCRIPTION:

The marketing and communications coordinator coordinates marketing project timelines, details, and deliverables for the Marketing and Public Information team. This position supports the college’s mission of COMMUNITY by communicating the various events, programs, and happenings on campus. It also supports the mission of TEACHING and LEARNING by promoting classes and programs.
Edmonds invites all individuals to apply and as an equal opportunity employer, we also encourage individuals from diverse backgrounds and groups to apply for this position.

REQUIRED QUALIFICATIONS:

• 2-5 years of experience in marketing or similar roles.
• Well versed in Smartsheet.
• Proficiency in social media marketing platforms (e.g., Sprout, Meta, LinkedIn, etc.).
• Good understanding of marketing principles and strategies.
• Excellent organizational skills and a keen eye for detail.
• Excellent written and verbal communication skills.
  (See Conditions of Employment section for additional requirements.)

DESIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Working knowledge of Google Ads and Google Analytics.
• Experience with content creation tools. (e.g., Adobe Creative Suite).
• Ability to work independently and manage multiple tasks simultaneously.
• Excellent organizational skills and a keen eye for detail.
• A creative and results-oriented mindset.

• Maintain a project management system in Smartsheet.
• Train team members to use the Smartsheet system and incorporate their feedback.
• Implement changes to improve efficiency.
• Develop project plans.
• Communicate with requesters and team members about project progress.
• Place ads on Meta, TikTok, Spotify, Nextdoor and other platforms as needed.
• Evaluate post performance and make recommendations for future strategies.
• Write text for social media posts and coordinate graphics, photos, and videos for posts.
• Ensure all college accounts are connected to Archive Social, a public records tool.
• Coordinate deletion and consolidation of inactive profiles.
• Monitor social media performance of other community colleges and seek out new strategies to model.
• Advise employees in other departments on how to improve their social media strategies.
• Evaluate effectiveness of ads and make recommendations for future strategies.
• Write ads and lead development of ad creative, such as graphics and videos.
• Create and maintain templates for the team to create ads.
• Place ads through Google Ads.
• Continuous training on the ad platforms.
• Write/edit copy for website.
• Write/edit copy for print materials, such as flyers, postcards, brochures, signs, and viewbooks.
• Edit press releases.
• Gather swag orders for departments.
• Attend campus events as needed.
• Answer phones when needed.
• Support Executive Director as needed.
• Perform other duties as assigned
  This is a classified position reporting to the Executive Director of Marketing and Public Information Officer.
  For information on applying, please see Application Procedures and Required Documents, below. Applications received by April 3, 2024 will receive priority consideration. Position is open until filled.