Communications & Events Manager

at  NTU Nanyang Technology University Main OfficeHR

Established in 1992, the Wee Kim Wee School of Communication and Information (WKWSCI) is the only full-fledged communication school in Singapore and is a world-class centre of excellence with an international faculty, state-of-the-art research laboratories, and global institutional affiliations.
To augment our manpower resources in WKWSCI, we are seeking for an experienced professional We are seeking for an experienced professional to join the Communications and Events Team. The candidate will be responsible developing and executing impactful integrated communication plans (including crisis management), oversee the digital media (particularly social media management), driving internal & external communications and supporting internal stakeholders in outreach, donor and alumni engagements to meet the business needs of the school.

REQUIREMENTS:

• A Bachelor’s degree from a recognized university, preferably in communication, preferably at least 6 years of relevant work experience in social media, digital marketing and communications
• Good knowledge of the rapidly changing media and communications industry, and the digital marketing strategies and channels to develop integrated marketing communication plans with school’s stakeholders.
• Strong knowledge of social media platforms and messaging app, including Facebook, Instagram, LinkedIn, Tik Tok and Telegram and experience with content creation for digital communications preferred.
• Proficiency in design (Photoshop, Illustrator, InDesign), editing software (Photoshop, Premiere Pro) and social media management tools (Emplifi)
• Functional knowledge of Web design and development
• The coordination of media strategy and press releases to ensure targeted audience engagement requires fluency in English for effective communication and writing.
  Hiring Institution: NT

1. Communication and Events Lead

• Conceptualise, develop, and implement effective integrated communication plans to enhance reputation of WKWSCI.
• Oversee and/or execute administrative processes for marketing activities, which includes procurement of services, managing budgets.
• Perform incident/crisis management.

1. Digital Media Management

• Build and execute digital media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Ensure alignment of messaging & content and consistency of tonality & visual presentation across all relevant communication channels through the development of a digital media brand and style guide.
• Ideate and execute timely and engaging content in line with the school’s digital/social media strategy.
• Develop, implement, and update a comprehensive digital media calendar and day to day social media activities and execute creatives for scheduled and ad hoc content ideas.
• Oversee social media pages for all WKWSCI’s programmes, including approval of posts.
• Leverage digital media services and analytics to track performance of content and campaigns across channels and platforms and to identify areas for insights, content, best practices, and media optimization with the intention to increase mindshare to targeted audiences.
• Identify new channels/platforms for content amplification and engagement.
• Monitor online sentiments and manage engagement on the school’s digital media platforms.

1. Webmaster

• Custodian for the School’s webpages
• Ensure all content is updated regularly with appropriate branding and messaging.

1. Communications

• Corporate Communication
• Formulate, drive and execute communication plans to support both internal and external communications to support organizational objectives and initiatives.
• To collaborate with relevant parties on press releases and media strategy to ensure favourable and targeted audience.

1. Marketing Communication

• To create marketing campaigns including collaterals and corporate materials for programmes, research, and other ad hoc campaigns
• To disseminate organisational news, press and work through multiple platforms, including newsletters, emails, social media, website, etc.
• Manage the school brand image both online and through print materials.
• To oversee the production of communications materials, which includes email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, and printers.

1. Outreach and Events

• Oversee all School events including but not limited to outreach and admissions, research symposiums, milestone events and conferences.
• Collaborate with other departments and vendors to sustain long-standing relationships.

1. Student life, Donor, and Alumni Engagement

• To provide expert advice to different team leads for marketing communications and support for related events.
• To build and execute the donor and alumni communications plan, together with different team leads.