COMMUNICATIONS MANAGER

at  United Way

KEY ACCOUNTABILITIES:

Writing

• Act as the primary copywriter for the organization providing copy for all communications ranging from marketing collateral, email newsletters, social media content, scripts, press releases, blogs, etc.
• Display technical writing expertise based on the audience, media, tone, etc. of each piece. Transition between varying media yet maintain brand voice (e.g., a formal donor thank you letter to a playful social media post to a feature story profile on a board member).
• Conduct research relating to assignments to ensure accuracy, data integrity, and relevancy.
• Perform phone and in-person interviews of HFUW clients, donors, volunteers, and others in various environments. Capture and draft profile stories and related content based on interviews.
• Proofread and edit copy drafted by others throughout the organization.

Strategic Communications

• Develop working knowledge of organizational departments/programs to maintain accuracy and consistency in communication efforts.
• Actively monitor national/local news stories and social media trends to make relevant content recommendations to incorporate into HFUW’s communications strategy.
• Brainstorm and conceptualize original ideas for development of various types of campaigns, storylines, etc.
• Communicate conceptual ideas in written or oral presentation to leadership and internal stakeholders.
• Provide strategic and tactical ideas to support communication and campaign planning that meets organizational goals.
• Lead editorial planning — managing workflows to effectively curate and implement omni-channel editorial content calendars. This includes sourcing information and interviews, conducting research and interviews, and contributing to visual storytelling efforts.
• Support media relations efforts through crafting timely pitches, media materials, and media interactions.
• Maintain and uphold organizational brand standards in all areas of work.

General

• Collaborates closely on integrated communications projects like video, social media campaigns, etc. with other creators.
• Participate as a collaborative member of the Marketing & Communications team, attending weekly department meetings, updating project management dashboard, etc.
• Assist in the execution of organizational events and initiatives.
• Perform other duties as assigned.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in English, Journalism or related field or equivalent work experience required.
• Minimum of three to five years of related work experience.
• Must have excellent verbal and written communications skills and be able to interact with a variety of individuals/organizations while maintaining confidentiality and professionalism.
• Strong attention to detail required.
• Knowledge of AP style and ability to reflect proper use in written communications.
• Ability to maintain the highest standards of journalistic style and quality in all written communications.
• Strong interpersonal and organizational skills including the ability to self-direct workload and meet deadlines.
• Experience working with media and/or writing for public relations.
• Experience writing for social media content.
• Experience in Search Engine Optimization (SEO) writing preferred.
• Ability to work effectively with a diverse community and meet the needs of a diverse population.
• Must be able to prioritize heavy workload in fast-paced environment.
• Excellent proofreading skills.
• Experience working as a journalist/reporter preferred.
• Bilingual preferred.
• Demonstrate proficiency with Windows and Microsoft Office Suite, ability to use common office equipment such as copier and fax required.
• Experience with project management software preferred.

OVERALL PURPOSE OF THIS ROLE:

Responsible for curating, developing, researching, writing, and disseminating communications for a variety of communication and public relations efforts including media releases, blogs, newsletters, feature stories, social media posts, video scripts, website content, and marketing collateral for Heart of Florida United Way and its programs. This position plays a key role in strategic communications that help advance Heart of Florida United Way’s mission and convey core values to a variety of audiences that engage with HFUW directly and indirectly.