Communications Specialist & Press Officer

at  HM

Job Description
As a Communications Specialist & Press Officer, you contribute to added customer value, a strong brand, and increased sales by ensuring high-quality PR & Communications activities, both internally and externally. You are a key player in protecting & balancing the narrative of the brand on a market level. You collaborate closely with the other teams in the Customer Activation Team to be able to find synergies and maximize the effect of our earned communication, both internally & externally.

COMPANY DESCRIPTION

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe-essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here

• Build trust & develop H&M’s local general media picture together with the Regional Communications Specialist & Press Officer Manager and proactively pitch news from H&M in selected focus areas.
• Managing local reactive media relations (press telephone and mail, and the local media relations team, and ensuring that the global communications and media policies are being followed locally.
• Communicating H&M messages externally and internally in communications issues, together with HO and the Regional Communications Specialist & Press Officer Manager.
• Responsible for adapting and quality-proofing press releases, including creating local press releases when relevant.
• Support local market Communications activities within areas such as expansion, innovation, sustainability & employer branding.
• Manage the local edition of H&M’s internal communication channels, including publishing global and regional content, creating local news, and distributing H&M news.
• Responsible for securing the quality and tone of voice in all translations of global material used in the internal communication channels.
• Plan, execute, and follow up on local internal communications activities in collaboration with other local departments such as e.g. HR.
• Identify, monitor, interact, and develop a network with current and upcoming journalists and opinion leaders in your market and work proactively (including attending relevant events).
• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible.
  Qualifications
  To be successful in the role of Communications Specialist & Press Officer, you must be business-driven, customer-focused, commercial, communicative, and an excellent relationship builder.