Consumer and Market Intelligence Associate – Competitive Intelligence

at  General Mills

Job Description:

OVERVIEW

Looking for a role where you will collaborate across segments, inform portfolio shaping, gain exposure to senior leaders, and influence the future of food? If you have a passion for understanding the external environment and using data to build persuasive analyses, we want to hear from you! We are seeking a data-savvy Competitive and Marketplace Intelligence Associate to join our team.
As a crucial member of the Competitive and Marketplace Intelligence team, you will play a pivotal role in anticipating competitive threats, monitoring marketplace dynamics, and shaping our overall business strategy.

This role offers a breadth of experiences in core CMI Capabilities.

• Business Acumen: You will improve your business acumen by working across segments and categories.
• Influential Communication: You will have opportunities to work with leaders across levels.
• Analytical Expertise: You will gain experience interpreting and applying data from a wide range of qualitative and quantitative sources.
• Strategic Partnership: You will collaborate with every segment, the entire breadth of the CMI function, and partner teams such as Corporate Strategy, ITQ and Disruptive Growth.

Futures Outlook: Additionally, you will collaborate closely with the Foresights and Growth Analytics teams to connect competitors’ moves and marketplace realities to future growth opportunities.
It’s an exciting time to join the team, as we are evolving our Competitive Intelligence program and taking on new challenges in the organization. Your creativity, curiosity, and ideas will find a warm welcome on our team.

KEY ACCOUNTABILITIES

• Competitive Threat Anticipation: Continuously monitor competitive activities, including strategic priorities, M&A, and patent filings, to anticipate potential risks and opportunities. Elevate insights to stakeholders through well-crafted and persuasive narratives.
• Hot Topics: Bring an external perspective to address high-priority and time sensitive topics, providing strategic insights and recommendations to senior leadership.
• Visual Storytelling: Craft compelling and persuasive narratives that resonate with various stakeholders.
• Data Synthesis: Utilize a variety of sources, including industry reports, social media, syndicated data, and primary research to drive strategic decisions.
• Cultivate Connections: Create strong working relationships across the CMI Center of Excellence. Identify opportunities to collaborate to maximize impact.
• Build Relationships: Create relationships across key stakeholders, Corporate Strategy, CMI OU/segment teams, and Disruptive Growth. Leverage your competitive expertise to provide strategic guidance.
• Competitive Intelligence Strategy Sessions: Partner with CMI OU and Segment teams to execute competitive threat assessments. Support strategic planning.
• Knowledge Zone: Manage Competitive Intelligence Knowledge Zone to ensure accessibility of critical insights.

REQUIRED QUALIFICATIONS

• Strong analytical skills and ability to translate data into meaningful insights and actionable recommendations.
• Ability to synthesize information across a broad range of sources to create a clear and persuasive point of view.
• Excellent storytelling and presentation skills.
• Experience applying appropriate effort – finding the right balance between fast and simple and rigor.
• Adaptability and willingness to learn and embrace new technologies, data sources, and methodologies.
• Strong experience collaborating across different backgrounds and specialties for impact.

PREFERRED QUALIFICATIONS

• MBA or Master’s degree in related field
• Proven expertise working with syndicated data sources such as NiQ, Circana or Euromonitor.
• Experience preparing strategic assessments of key competitors or market segments.

• Business Acumen: You will improve your business acumen by working across segments and categories.
• Influential Communication: You will have opportunities to work with leaders across levels.
• Analytical Expertise: You will gain experience interpreting and applying data from a wide range of qualitative and quantitative sources.
• Strategic Partnership: You will collaborate with every segment, the entire breadth of the CMI function, and partner teams such as Corporate Strategy, ITQ and Disruptive Growth