Consumer Business Insights Analyst

at  McDonalds Australia

Company Description
McDonald’s Australia Limited is the largest quick service restaurant operation in the country. Fondly known as “Macca’s”, we are a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner, working with us means taking pride and having fun along the way, while growing and developing your career in a dynamic and supportive environment. Not only do we offer flexible working arrangements and an attractive staff discount; but we provide an opportunity to work alongside other passionate and talented people every single day.
Job Description

COULD YOU BE OUR NEXT CONSUMER BUSINESS INSIGHTS (CBI) ANALYST?

As the CBI Analyst, you will help bring millions of Macca’s customers voice to life. This position is for someone seeking an Insights role where your findings drive impact. You are naturally curious, a keen problem solver with experience in both Quantitative and Qualitative research. What can you expect on a day-to-day basis?

• Partnering and advising subject matter experts from around the Macca’s business.
• Advocating for the customer and helping shape strategic direction of key platforms.
• Working closely with our trusted research suppliers ensuring we are working well as a collective.
• Championing the customer voice in various forums to ensure we are staying customer centric.
• Servicing ad hoc requests to all CI quant data efficiently
• Coaching and collaborating with other teams on how to use consumer data to improve decision making.
• Running both quant and qual research projects, across brand, menu and value pillars
• Owning comms tracking + evaluative tools and delivering results to stakeholders
• Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performance

Qualifications

• Partnering and advising subject matter experts from around the Macca’s business.
• Advocating for the customer and helping shape strategic direction of key platforms.
• Working closely with our trusted research suppliers ensuring we are working well as a collective.
• Championing the customer voice in various forums to ensure we are staying customer centric.
• Servicing ad hoc requests to all CI quant data efficiently
• Coaching and collaborating with other teams on how to use consumer data to improve decision making.
• Running both quant and qual research projects, across brand, menu and value pillars
• Owning comms tracking + evaluative tools and delivering results to stakeholders
• Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performanc