Consumer Business Insights Manager

at  McDonalds Australia

Company Description
McDonald’s Australia Limited is the largest quick service restaurant operation in the country. Fondly known as “Macca’s”, we are a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner, working with us means taking pride and having fun along the way, while growing and developing your career in a dynamic and supportive environment. Not only do we offer flexible working arrangements and an attractive staff discount; but we provide an opportunity to work alongside other passionate and talented people every single day.
Job Description

• Partnering and advising subject matter experts from around the Macca’s business.
• Advocating for the customer and helping shape strategic direction of key platforms.
• Owning continuous tracking tools, including market share, communications, brand, and experience tracking.
• Deliver to the business quarterly ‘holistic’ reports for brand, experience & market performance
• Act as point of contact and manage large Quant research, including globally led workstreams
• Work with stakeholders to define key business challenges and shape research projects that will answer to those challenges
• Working with Business Insights team and internal sales data to contextualize performance with market dynamics and create integrated performance reports
• Service ad hoc requests to all CI quant data efficiently
• Add that extra level of critical and strategic thinking to agency deliverables
• Work closely with our trusted research suppliers ensuring we are working well as a collective.
• Championing the customer voice in various forums to ensure we are staying customer centric.
• Coaching and collaborating with other teams on how to use consumer data to improve decision making