Consumer Digital and Direct Marketing Leader

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. We are headquartered in Minneapolis, Minnesota and operate more than 2,000 bank branches in 26 states.
Our team of more than 70,000 employees serve our millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world. With a diversified mix of business lines generating $23 billion in annual revenue, we are strategically positioned in our industry, reaching $559 billion in assets. This commitment continues to earn a spot on the Ethisphere Institute’s World Most Ethical Companies list and puts U.S. Bank in the top 5% of global companies assessed on the CDP “A” List for climate change action.

SKILLS AND PREFERRED QUALIFICATIONS:

• Foster a culture of creativity, innovation, and collaboration
• Creativity and adaptability in responding to diverse markets
• Advocate for diversity and inclusion in strategies
• Lead cross-functional collaboration effectively
• Strategic, curious, action-oriented leader who can balance moving quickly with an eye on long-term objectives.
• Exceptional interpersonal, verbal, and written communication skills
  If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

This seasoned, digital, and direct marketing leader must possess experience creating best-in-class consumer marketing growth strategies to work collaboratively and cross functionally, driving initiatives via digital marketing channels. Leading a team of digital and direct marketing professionals, you will focus on:

• Growth strategy: Develop and execute comprehensive digital and direct marketing strategies to build awareness, drive consideration, and power conversion for the complete set of consumer banking products and services.
• Customer acquisition and client deepening: Devise, manage, and optimize marketing activities capable of developing a pipeline of profitable new relationships via lead generation and digital acquisition.
• Data-driven insights: Ensure digital and direct marketing activities are properly measured deploying tools and methodologies to drive near-term optimizations along with long-term strategic outcomes.
• Partnership and collaboration: Cultivate partnerships within the product organization, marketing operations, brand, and enterprise analytics to ensure digital and direct marketing activities reflect the needs and experiences of our clients, are executed flawlessly, represent the core values and vision of our brand, and are data-driven.
• Team leadership: Recruit, manage, and develop a team of high-performing digital and direct marketing professionals, overseeing all digital marketing channels (e.g., paid search, display, online video, paid social, affiliate) and direct (e.g., direct mail) fostering a culture of innovation, collaboration, and continuous improvement.
• Budget management: Develop and manage the digital and direct marketing budgets, ensuring effective and efficient funds allocation across activities, establishing and funding test agendas to improve and expand capabilities and activities, and balancing near-term and long-term growth and efficiency needs

THE ROLE

We have an exciting new leadership opportunity within our Marketing organization as the leader of Digital and Direct Marketing for the Consumer Banking segment. In this role, the selected individual will be a critical driver of our consumer growth strategy. The chosen candidate will lead and oversee the execution of digital and direct marketing initiatives that build awareness, drive consideration, and power conversion across the digital ecosystem, for all products and services within the consumer segment at U.S. Bank.
U.S. Bank is focused on enhancing customer service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing.

PRIMARY RESPONSIBILITIES:

This seasoned, digital, and direct marketing leader must possess experience creating best-in-class consumer marketing growth strategies to work collaboratively and cross functionally, driving initiatives via digital marketing channels. Leading a team of digital and direct marketing professionals, you will focus on:

• Growth strategy: Develop and execute comprehensive digital and direct marketing strategies to build awareness, drive consideration, and power conversion for the complete set of consumer banking products and services.
• Customer acquisition and client deepening: Devise, manage, and optimize marketing activities capable of developing a pipeline of profitable new relationships via lead generation and digital acquisition.
• Data-driven insights: Ensure digital and direct marketing activities are properly measured deploying tools and methodologies to drive near-term optimizations along with long-term strategic outcomes.
• Partnership and collaboration: Cultivate partnerships within the product organization, marketing operations, brand, and enterprise analytics to ensure digital and direct marketing activities reflect the needs and experiences of our clients, are executed flawlessly, represent the core values and vision of our brand, and are data-driven.
• Team leadership: Recruit, manage, and develop a team of high-performing digital and direct marketing professionals, overseeing all digital marketing channels (e.g., paid search, display, online video, paid social, affiliate) and direct (e.g., direct mail) fostering a culture of innovation, collaboration, and continuous improvement.
• Budget management: Develop and manage the digital and direct marketing budgets, ensuring effective and efficient funds allocation across activities, establishing and funding test agendas to improve and expand capabilities and activities, and balancing near-term and long-term growth and efficiency needs.

ADDITIONAL RESPONSIBILITIES:

• Oversee and make final decisions on quarterly media and direct response planning development with partner organizations and agencies.
• Responsible for creation and leading the execution of our direct and digital marketing strategy for all products and segments across (examples) paid search, display, online video, streaming audio, social media, and other digital platforms as well as direct mail.
• Optimize spend and efficiency across all digital channels for Consumer Banking.
• Support and provide direction/decisions on audience and activities for the marketing studios that act as critical partners for all marketing channels.
• Create and execute measurement strategy for digital channels, ensuring adherence with compliance and privacy, while building a robust digital marketing measurement strategy.
• Manage and develop a team of 6-7 digital and direct marketers.
• Develop digital and direct marketing strategies consistent with marketing objectives (timing, alignment of messaging) across channels.
• Manage annual budget of over $60MM
• Interact with business partners at levels MC-1 and MC-2

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la