Consumer Experience Deployment Executive - Conversion

at  British American Tobacco

BAT MALAYSIA IS LOOKING FOR A CONSUMER EXPERIENCE DEPLOYMENT EXECUTIVE - CONVERSION

SENIORITY LEVEL: Junior Management
FUNCTION: Marketing
SALARY RANGE: Base salary + excellent benefits + market leading bonus
LOCATION: Damansara Heights, KL

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Possess at least a Degree or equivalent preferably majored in Marketing, Digital, or eCommerce.
• Minimum 2-4 years of experience in similar role and has experience in managing minimum of 1 e-commerce platforms, and experience in category management/account management.
• Proven track record in managing agency partnerships as well as successfully managing internal and external partners.
• Ability to work at activation/ operational level and with adequate level of strategical thinking. Hands-on self-starter.
• High energy, resilient, great teammate and innovative thinker that is committed to building key relationships across the business to positively influence business results through Digital.
• Highly proficient in Microsoft PowerPoint, Excel and Word.

ROLE POSITIONING AND OBJECTIVES

The role is responsible in managing and optimizing eCommerce platforms (3rd party marketplace, web store, and online reseller), ensuring a seamless consumer experience, and driving revenue growth.
Reports to: Consumer Experience Deployment Manager
Reporting Level: Manage Self & Others
Geographic Scope: Direct Reporting Business Units

WHAT YOU WILL BE ACCOUNTABLE FOR

• Identifying performance strategic analysis of the business environment including customer needs, driven realities to identify unique market opportunities.
• Responsible for translating the BAT Malaysia e-commerce strategy across platforms (marketplaces, quick commerce, online reseller, and webstore) into action.
• Help to build digital knowledge and practices in e-commerce to relevant working teams and partners.
• Work closely with e-commerce agency and platforms to devise campaign calendar with recommended promotion and ways to drive traffic.
• Coordinate product listings, pricing and promotions across all online channels in accordance with governance process.
• Ensure timely order processing, fulfilment and delivery, while maintaining high level of consumer care services.
• Work closely with the supply chain and other partners to manage inventory levels and to ensure product availability.
• Stay updated on industry trends, standard processes, and emerging technologies across platforms.
• Work closely with the consumer care team to address consumer inquiries feedback, and complaints related to online purchases.

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
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• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
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