Consumer Insights Manager

at  Curology

Curology makes prescription skincare, at scale. Our technology enables us to connect people with dermatology providers and offer them personalized, unique custom-compounded skincare shipped right to their door. We are a top player in custom skincare – we’ve helped millions of people feel more confident in their skin!
Curology is seeking an experienced consumer insights research manager who brings passion and curiosity to understanding the holistic consumer experience and their attitudes, motivations, and behaviors. This is a critical role that will help the org make better consumer-driven decisions.

MINIMUM REQUIREMENTS:

• BA or BS degree
• 6+ years experience in consumer insights or market research (Client-side experience is a plus)
• Experience designing and conducting research across both qualitative and quantitative methods (e.g. product concepting, brand health tracking, pricing, packaging, ad testing, in-home use testing, claims, focus groups, ethnographies, decision journey, market sizing, product satisfaction & usage, NPS/customer satisfaction, etc.)
• Familiarity with quantitative statistics techniques (regression, decision trees, clustering, maxdiff, conjoint, kano, van westendorp, etc.)
• Experience moderating consumer interviews & focus groups Experience using market research tools (e.g. Qualtrics, AYTM)
• Demonstrates strong thought leadership, decision making, and influencing skills
• Able to form insightful observations from various primary and secondary data and communicate clear, actionable business implications
• Excellent communication skills, and can both gather stakeholder needs and convey findings effectively to various business functions
• Ability to collaborate and work with a diverse group of stakeholders at all levels
• Ability to work independently in an unstructured environment
• Familiarity with retail scan/panel data is a plus (e.g. Nielsen, Circana/IRI, Numerator, etc.)
• Experience at a high-growth startup, consumer goods industry, and/or in the Skincare industry a plus

• Be the voice of the consumer: Build a deep understanding of our consumer/customer base & act as a champion for identifying and advocating for teams to build experiences that are anchored on our consumers’ needs and preferences
• Be an integral part of the Insights & Analytics team by helping to develop and execute the consumer insights learning plan
• Work closely with cross-functional teams to define the most important research questions, design methodologies, lead and conduct research, facilitate synthesis to get to compelling insights, and turn the insights into action to impact the business
• Build a deep and nuanced understanding of our current and potential customers across all channels (DTC, Retail, etc.) to identify opportunities and risks for Commercial strategy and physical & digital product innovation and for the overall business
• Conduct comprehensive qualitative and quantitative consumer research around our brand equity & positioning, brand health & perceptions, product development and usage, advertising & creative development, pricing and promotions research, packaging & claims research, consumer journey, lifestyle trends, competitive analysis, and macro industry trends
• Be part of the most impactful decisions for Curology - Break through the noise of data and translate research into actionable insights and develop strategic recommendations