Consumer Insights Researcher Laundry Care (m/f/d)

at  Midea Europe GmbH

YOUR PROFILE

• Bachelor’s degree in relevant discipline, or above.
• Min. 5 years of working experience in consumer insights, consumer research and user experience test.
• Previous experience in durable products (e.g. home appliances, automotive industry) is considered as strong advantage; experience in FMCG is acceptable. Having experience in both research agency side and client side is a plus.
• Very familiar with European markets with solid knowledge and experience in both quantitative and qualitative research, hands-on experience in conducting / moderating consumer interviews.
• Very good communication and stakeholder management skills, working in a fast-paced intercultural working environment and complex organizational matrix.
• Result-oriented, entrepreneurial spirit with “can-do” attitude, down-to-the earth, fast learner, strong analytical and consultative skills
• Excellent English skill in both written and spoken

ABOUT US

MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people’s lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 150,000 employees from over 200 countries develop products and solutions for the world of tomorrow.
Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story

• Design, initiate and execute consumer insight research to build up knowledge base for products / features / selling points innovation, as well as generate technology trends for next generation products for European markets
• Generate insights and recommendations to ensure proper consideration of consumers into new product planning
• Lead the collection and systematic analysis of country market data (panels, socio-economy, culture, demography, etc.), ensuring information quality and accuracy
• Responsible for understanding the market and VOC (Voice of the Customer) in the early stage of the NPD, and monitoring and review progress and quality management in the execution.
• Provide strategic advice and decision making to Laundry Division