Consumer Marketing Strategy Director, IndyStar

at  Gannett

Consumer Marketing Strategy Director, IndyStar
Req #40364
Indianapolis, IN, USA
Job Description
Posted Friday, May 10, 2024, 11:00 PM
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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To connect with us, visit www.gannett.com

The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the IndyStar in Indianapolis, IN. The successful candidate will have a keen understanding of the markets, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.

• Head of subscription sales and engagement for the IndyStar
• Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM
• Must be able to work in Indianapolis, IN 60% of the time or as directed by the key manager

• Strategic Collaborative Planner
• Responsible to drive volume and revenue by overseeing consumer sales and engagement results for the IndyStar
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue
• Work with news teams to optimize and sell against trending stories
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
• Be present onsite at key meetings
• Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
• Oversite of SEM to increase subscription sales
• Ensure website and ads are functioning as expected for both print and digital subscriptions
• Create and launch in-app campaigns to drive subscriptions or improve engagement
• Communicate results with key stakeholders
• Respond to changing trends
• Understand the competitive landscape in the market and factors that are impacting growth
• Adhere to all pricing strategies as defined by Local Revenue and Planning
• Connect with social, search, and email teams to stay abreast of most trends and best practices
• Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awarenes