Consumer & Shopper Planning Sr. Manager (Secondment: 6 months)

at  Diageo

Job Description :
Name of the position: Consumer & Shopper Planning Sr. Manager (Secondment: 6 months)
Location: Bogotá, Colombia
Type con Contract: Temporary - 6 months - Secondment
About us:
Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
About the role
This position will be covering a paternity Leave
The Consumer and Shopper Planning Manager is a key member of our Category/Occasion brand team that reports to the Head of Planning within Diageo Colombia’s Marketing organization. It is an exciting role that is expected to lead the business with ideas and insights that sell more, enabling teams to make the right decisions that make strategic, commercial and financial sense within the ever-changing context of socialization and celebration.

In order to be successful in this role, applicants must be much more than skilled research practitioners, they are expected to be:

• Bold, influential leaders who are inspired by proactively shaping the business and future trends
• Deeply curious about our brands, consumer and shopper trends
• Immersed in culture and obsessive about harnessing it
• Innovative and creative but also intellectually rigorous - a master of both the art and the science of Planning
• Truly collaborative, a key team player but an objective voice of reason

Top Accountabilities:

• Externally attentive -to culture, trends and market place dynamics- to detect the factors that could positively or negatively impact our brand and business performance
• Synthesize data from multiple sources - quantitative and qualitative – and demonstrate deep understanding of research techniques
• Draw conclusions from vast array of data, and be able to connect the dots in order to define opportunities for brand/category/market growth
• Build compelling narratives to effectively influence the business to make the right strategic and commercially savvy decisions
• Apply learnings from measurement and evaluation to increase productivity of our A&P spend
• Drive a culture of marketing effectiveness and help accelerate the adoption within marketing of the digital transformation capabilities

Ideal Experiences and Qualifications:

• 8+ years proven track record in research/planning roles with a significant focus on strategic brand planning.
• Evidence of sound quantitative analysis and an ability to articulate business recommendations
• Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
• An ability to bring the future to today’s world and roadmap actions to make it happen
• Intermediate commercial acumen to be able to articulate how execution metrics affect brand and business performance
• An individual who has the ability to influence across senior levels in the Category and Brand Communities Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Diversity statement:
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Worker Type :
Fixed Term Contract (Fixed Term)
Primary Location:
Bogota - IMC
Additional Locations :
Job Posting Start Date :
2024-06-2

• Bold, influential leaders who are inspired by proactively shaping the business and future trends
• Deeply curious about our brands, consumer and shopper trends
• Immersed in culture and obsessive about harnessing it
• Innovative and creative but also intellectually rigorous - a master of both the art and the science of Planning
• Truly collaborative, a key team player but an objective voice of reaso