Consumer, Small & Business Banking Communications Executive

at  Wells Fargo

APPLICANTS WITH DISABILITIES

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Required Qualifications, US:

• 8+ years of Public Relations, Media Relations or Corporate Communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management experienc

Desired Qualifications:

• Experience working for a bank or public relations agency and supporting financial or investment service clients.
• Experience developing integrated communications strategies and plans that align with business objectives.
• Experience in crisis communications and issues management, particularly for a large, consumer- oriented organization.
• Experience leading, high-performing geographically dispersed, cross-functional teams within a matrix organization.
• Experience prepping and counseling senior executives for high profile/high stakes media interviews.
• Experience presenting information in a manner that persuades, educates, and enhances understanding at all levels.
• Experience building strong relationships with national business and trade news media

ABOUT THIS ROLE:

Wells Fargo is seeking a Communications Executive to lead communications for Consumer, Small & Business Banking, which includes 65,000 employees and partners who support the business. The business serves consumer, small, and business banking customers through the company’s digital channels, more than 4,300 retail branches, over 11,000 ATMs, and 19 customer service centers. CSBB is focused on innovating and transforming with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose.

IN THIS ROLE, YOU WILL:

Lead a small organization of communication and PR professionals. This role will report to the Head of Communications and focus on leading internal, external, and executive communication strategy for the bank’s Consumer, Small, & Business Banking (CSBB) business. This leader will be accountable for coordinating and connecting internal partners and key stakeholders.

Key Responsibilities:

• Lead line of business Communications strategy and operations in support of CSBB. Partner with senior leaders to develop and execute on a strategic public relations/media relations program to reinforce the bank’s industry-leading business.
• Develop and implement creative and strategic plans that enhance brand favorability across a broad range of stakeholders.
• Serve as a trusted and strategic counselor on messaging, reputation and issues management, media relations, and crisis communications.
• Create and oversee an influencer management strategy for this line of business that supports enhancing the bank’s reputation.
• Collaborate on omni-channel integrated marketing campaigns to reach target audiences with key messages.
• Support senior leaders in driving employee engagement and increasing an employee’s intent to stay in the organization while also helping them attract new talent.
• Interact with colleagues from other lines of business to ensure a “One Wells Fargo” approach to any similar public relations and issues management opportunities.
• Partner with other Corporate Communications teams and across other business lines of Wells Fargo to ensure coordination, consistency, and efficiency of resources.
• Align talent development with organizational strategy - so the right people with the right skills in the right positions drive the business forward.
• Collaborate with the Consumer Lending Communications Executive to develop a holistic strategy that considers the full consumer audience.
• Leverage resources and employees on the team to focus on the highest priority work - including proactive PR opportunities and issues management.

Critical Competencies for Success:

• “Three sixty” communications skills that include strong storytelling and content development in addition to superlative writing skills.
• Excellent relationship skills; good listener; respects the expertise of others; proven ability to equally motivate and garner action from superiors, peers and subordinates, whether there is a formal reporting relationship or not.
• Demonstrates critical interpersonal relations and judgment skills in working with executives, guiding executives in communications strategy and influencing outcomes.
• The ability to quickly establish credibility with management and function with peers at the corporate and divisional levels is essential.
• Strong media relations skills and the ability to craft strong messaging and navigate coaching executives to create positive media outcomes.
• Strong drive, work ethic, and a sense of urgency; will flourish in a demanding work environment.
• Enthusiastic; a capacity to overcome barriers and make impactful change.
• Ability to link communications plans and activities to business results.
• Must be self-motivated, energetic and forward-thinking possessing integrity and high ethical standards.
• Ability to lead a team of experienced professionals, creating an environment for them to do their best work that produces the most valuable outcomes.
• Embraces change and leads the organization to adopt change in a manner that mitigates risk and organizational confusion.
• Proven ability to attract, develop, and retain a highly engaged, high performing, and diverse team.
• A leader who operates with a collaborative management style, is execution-focused, results oriented and has a demonstrated ability to work in a matrixed organization.
• Excellent oral and written communication skills, with proven ability to coherently present complex financial topics tailored to all audiences.

Required Qualifications, US:

• 8+ years of Public Relations, Media Relations or Corporate Communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management experience

Desired Qualifications:

• Experience working for a bank or public relations agency and supporting financial or investment service clients.
• Experience developing integrated communications strategies and plans that align with business objectives.
• Experience in crisis communications and issues management, particularly for a large, consumer- oriented organization.
• Experience leading, high-performing geographically dispersed, cross-functional teams within a matrix organization.
• Experience prepping and counseling senior executives for high profile/high stakes media interviews.
• Experience presenting information in a manner that persuades, educates, and enhances understanding at all levels.
• Experience building strong relationships with national business and trade news media.