Content and Creative Director

at  Vanguard

ABOUT VANGUARD

More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.
Today, Vanguard is one of the world’s largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.

SPECIALISATIONS AND QUALIFICATIONS THAT WILL MAKE AN IMPACT

• Minimum 7-10 years related work experience.
• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred in related discipline of Communications, Marketing Journalism, Design
• Deep understanding of the Wealth and Superannuation industry preferred
• Proven track record of developing and executing successful content, communication and design creative strategies.
• Strong understanding of branding, marketing, storytelling and design principles
• Excellent communicator, writing, editing and presentation skills.
• Ability to lead a multidisciplinary team, as well as work collaboratively across divisions
• Strong project management skills with the ability to manage multiple priorities and deadlines

• Develop and implement a comprehensive content, editorial, creative and design strategy that supports the company’s business goals.
• Provide creative direction on content and design projects, ensuring they are innovative, compelling, and aligned with brand standards.
• Develop and execute content marketing and communication strategies. Lead the content team and oversee the creation of diverse content types, including campaigns, websites, articles, newsletters, blog posts, videos, infographics, social media content, white papers, and more.
• Lead the design team in creating visually appealing and effective design and creative assets for digital, print, and multimedia platforms.
• Cross-functional collaboration with the broader marketing and communications team, product, Investment Strategy Group, CX and sales teams to ensure content, creative, and design efforts support divisional and business objectives.
• Track content engagement and effectiveness, and ensure content is optimised for search engines. Track performance using analytics tools, use insights to refine and improve content, creative, and design strategies.
• Stay abreast of the latest trends in content marketing, creative design, and technology. Experiment with new content formats and distribution channels to reach and engage audiences.
• Manage the content and creative budget, ensuring efficient allocation of resources to maximize ROI.