Content and Social Media Specialist

at  StandardFusion

ABOUT STANDARDFUSION

StandardFusion is a fast-growing, SaaS company based in Downtown Vancouver. Our cloud-based SaaS GRC application is designed to make security and compliance simple and approachable. We allow organizations to quickly and easily manage their GRC program, operational risk, manage their organization’s controls, control testing, and follow best practices. We have a very open and inclusive company culture that allows employees to get a grasp of the entire business. Your ideas and opinions are highly valued from day one and can influence big business decisions. We are looking for a great long-term fit to grow alongside our company — someone eager, smart, and driven who is willing to work hard and learn quickly. For more information, please visit our website by clicking here (https://www.standardfusion.com/).

• Content Creation and Optimization: Craft compelling, informative, and SEO-optimized content for our website, blogs, social media platforms, and other digital channels, following copywriting best practices. Optimize written content for search engines to drive organic traffic and improve search rankings. Ability to write both short marketing copy as well as impactful high-value content. Strong writing skills with grammar proficiency.
• Content Strategy Management: Support, execute, and manage content strategies based on pillar content and clusters to improve internal linking and SEO. Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts.
• Social Media Management: Manage social media accounts, including planning and scheduling posts, engaging with followers, monitoring analytics, and implementing social media campaigns. Develop and implement an effective Social Media content strategy that aligns with our brand objectives and target audience.
• Brand Messaging Alignment: Work closely with the marketing and creative teams to understand the company’s brand and messaging. Collaborate with cross-functional teams to ensure consistent messaging and brand voice across all marketing materials.
• Data-Driven Decision Making: Use data and analytics to measure the effectiveness of writing and campaigns, making adjustments as needed. Stay up to date with industry trends, best practices, and emerging technologies in digital marketing