Content and Social Strategy Executive

at  Dyson

SUMMARY

Salary:
Competitive
Team:
Media
Location:
United Arab Emirates - Dubai Office
Supporting the Senior Digital Marketing Manager to plan, develop and report on quarterly integrated digital marketing activities, focused on growing demand into dyson.co.uk. The Paid Media Exec will work in parallel with the Performance Media Exec to ensure traffic and onsite experience is aligned and working towards shared business objectives.

ABOUT THE ROLE

• As the Paid Media Exec, you will be responsible for managing the day-to-day planning, execution and optimisation of our PPC, Programmatic & Paid Social campaigns, working with our media agency.
• You will work closely with both the Senior Digital Marketing Manager and Category Managers to support the development of integrated quarterly campaigns for the Dyson business. You’ll be required to track and report on media activation and status; across channel, audience and creative.
• You will establish and maintain weekly performance reporting on full funnel Paid Media vs KPI, delivering insight and recommendations to improve performance and scale delivery, collect and analyse data to identify trends and insights to achieve maximum ROAS.
• You will be able to provide quick wins, through the integration of Performance Media and Analytics data to scale full funnel digital performance. You will find opportunities to deliver against funnel KPIs, and ultimately drive urgency to purchase online at dyson.co.uk.
• The candidate will have a 2-4 years’ experience of managing Paid Search, Social and Programmatic activity to drive ecommerce transactions.

KEY RESPONSIBILITIES

• The role will be 100% focused on building and implementing the social media strategy across all MEA markets, and agreed with George she will be reporting to me going forward.
• Lead our strategy for the Dyson Arabia and South Africa Facebook, Instagram and TikTok accounts, with a focus on owned activity and paid coordination with Performance Media Manager.
• Create a monthly/annual social media calendar including all the posts for owned channels.
• Regular tracking and analysis for optimisation of account performance. Analyse community and audience engagement on our social channels.
• Develop and work towards clear KPIs – measure, analyse and react quickly to results.
• Work with internal and external stakeholders to curate and create engaging content including text, image and video for our owned channels.
• Shoot and post Live videos and pictures during events.
• Supervise Social Media Customer Service and be the main point of contact with our customer services to inform them about special dates and promos. Answer comments and questions across all channels.
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency. Ensure alignment between global direction and local implementation.
• Coordinate and execute Influencer content and campaigns across all social channels.